人工知能

AI で顧客データを拡大

機械学習機能の完全なスイートであるCortex by mParticleを使用して、マーケティング結果を新たな高みへと拡大しましょう。

Woman explaining something while sitting at a table with a laptop, alongside a man listening attentively and two standing people partly visible.
Dashboard showing predictive attributes with a likelihood score of 27 and active statuses for hotel booking, churn, frequent traveler conversion, and loyal customer predictions.

Accelerate

Unleash the power of your customer data with Cortex, our AI engine.

Cortex AI

We are now in the era of AI. Cortex, mParticle’s suite of machine learning pipelines, is the engine to augment your audience strategy and scale your outcomes.

Flowchart for converting freemium users to paid users by sending promotional messages to unlock catalog, watch premium content, or upgrade now, targeting 370K freemium users to achieve subscription upgrades within the next 7 days.

自動化

毎回、より的確な意思決定をリアルタイムで行えます。

Next Best Action

Objective decision-making at scale, powered by industry-leading machine learning capabilities, automatically optimizes which user action will maximize your desired outcomes.

User interface screen for creating a prediction named 'Likelihood to Book Lodging after Flight Purchase - Florida Campaign,' predicting lodging bookings within 30 days for users who purchased flights to Florida.

予測

オーディエンスセグメントのオートパイロット。

Predictive Audiences

Set a goal and let predictive audiences do the work for you. No complex audience building, SQL, or imported heuristics needed—just better performance at unprecedented scale.

Smiling woman wearing a gray beanie and red jacket with an orange backpack in an open grassy field with mountains in the background.

40%

Cortexによる予測オーディエンスによるアップセルコンバージョンの増加

OnXがmParticleのAIエンジンを使用してマーケティングキャンペーンを加速させた方法

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

お客様事例を読む
Smiling woman wearing a gray beanie and red jacket with an orange backpack in an open grassy field with mountains in the background.

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

Read customer story

mParticle has enabled 10+ teams across the Nova organization, including marketing, audience intelligence, engagement teams, to use customer data to improve our offering and ask better questions.

Tim Armstrong

Director of Digital Capability & Data, Nova Entertainment

どこからでも、どこからでもデータを接続できます。

mParticleは、すぐに使える300以上の詳細な統合機能により、既存のテクノロジースタックにシームレスにプラグインできます。他に何か欲しい?当社のプラットフォームはモジュール式で柔軟性があり、ビジネスニーズに合わせて強力に構成できます。

すべてのインテグレーションを見る
Icons representing security and compliance standards including AICPA SOC 2, ISO 27001, MFA, SSO, GDPR, CCPA, and LGPD on a black textured background.

安全性を考慮した設計。

SSOからMFAまで、お客様のデータのセキュリティは最優先事項です。mParticleはエンタープライズクラスのセキュリティコンプライアンスに基づいて構築されているため、データアクセスとデータ暗号化を制御できます。

セキュリティについて知る