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Aftersell
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mParticle
Intelligence artificielle

Amplifiez les données de vos clients grâce à l'IA

Portez vos résultats marketing à de nouveaux sommets grâce à Cortex by mParticle, une suite complète de fonctionnalités d'apprentissage automatique.

Parlez à un expert
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Dashboard showing predictive attributes with a likelihood score of 27 and active statuses for hotel booking, churn, frequent traveler conversion, and loyal customer predictions.

Accelerate

Unleash the power of your customer data with Cortex, our AI engine.

Cortex AI

We are now in the era of AI. Cortex, mParticle’s suite of machine learning pipelines, is the engine to augment your audience strategy and scale your outcomes.

Flowchart for converting freemium users to paid users by sending promotional messages to unlock catalog, watch premium content, or upgrade now, targeting 370K freemium users to achieve subscription upgrades within the next 7 days.

Automatisez

De meilleures décisions en temps réel, à chaque fois.

Next Best Action

Objective decision-making at scale, powered by industry-leading machine learning capabilities, automatically optimizes which user action will maximize your desired outcomes.

User interface screen for creating a prediction named 'Likelihood to Book Lodging after Flight Purchase - Florida Campaign,' predicting lodging bookings within 30 days for users who purchased flights to Florida.

Prédire

Pilote automatique pour vos segments d'audience.

Predictive Audiences

Set a goal and let predictive audiences do the work for you. No complex audience building, SQL, or imported heuristics needed—just better performance at unprecedented scale.

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44 %

hausse des conversions de ventes incitatives grâce aux audiences prédictives via Cortex

Comment OnX a accéléré ses campagnes marketing grâce au moteur d'IA de mParticle

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

Lire le témoignage d'un client
Smiling woman wearing a gray beanie and red jacket with an orange backpack in an open grassy field with mountains in the background.

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

Read customer story

mParticle has enabled 10+ teams across the Nova organization, including marketing, audience intelligence, engagement teams, to use customer data to improve our offering and ask better questions.

Tim Armstrong

Director of Digital Capability & Data, Nova Entertainment

Connectez vos données où que vous soyez et où que vous soyez.

mParticle s'intègre parfaitement à votre infrastructure technologique existante grâce à plus de 300 intégrations profondes prêtes à l'emploi. Tu veux autre chose ? Notre plateforme est modulaire et flexible, hautement configurable pour répondre aux besoins de votre entreprise.

Voir toutes les intégrations
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Sécurisé dès sa conception.

Du SSO au MFA, la sécurité de vos données est notre priorité. mParticle est conçu avec une conformité de sécurité de niveau professionnel, afin que vous contrôliez l'accès aux données et leur cryptage.

En savoir plus sur la sécurité