Infrastructure de données clients conçue pour s'adapter à votre activité
Rationalisez intelligemment le suivi de vos événements et connectez les données de vos clients directement à votre entrepôt de données dans le cloud et à d'autres applications marketing, tout en protégeant la qualité et la gouvernance des données en transit.
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Five accelerators, one engine.
01
Match Boost. Reach more of the audience you already built.
Lift match rates up to 2x with one click across supported paid destinations, so more of the audiences you build can be reached and activated without increasing spend.
02
Audience Expansion. Scale what's already working.
Grow undersized or saturated audiences from high-signal customer behavior, without defaulting to broad targeting.
03
Household Reach. Reach the buying group.
Extend targeting and suppression across the buying group on supported destinations.
04
Predictive Audiences. Act before behavior shifts.
Prioritize customers by their likelihood to churn, convert, or grow in value, then activate audiences before risk or opportunity passes.
05
Probabilistic Identity Resolution. Relevance before the sign-in.
Recognize your customers even when they are not signed in, with just one click, so you can personalize in real time, onsite and across owned and paid media campaigns.
Better performance is in the data you already own.
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Rising acquisition costs, shrinking addressability, and changing customer behavior make every signal count. Performance Accelerators help teams turn first-party audiences into more reach, sharper targeting, and measurable lift.
From audience to action.
An audience only creates value when you can reach it, scale it, or act on it. Accelerators help close the gap between the audience you build and the performance you need.
Performance that holds up.
Built on your first-party data, your audiences, and your activation workflows, accelerators help reduce dependence on weaker third-party signals.
Impact that compounds.
Each accelerator can improve performance on its own. Used together, they help the same audiences and budget work harder across acquisition and lifecycle programs.
Connectez vos données où que vous soyez et où que vous soyez.
mParticle s'intègre parfaitement à votre infrastructure technologique existante grâce à plus de 300 intégrations profondes prêtes à l'emploi. Tu veux autre chose ? Notre plateforme est modulaire et flexible, hautement configurable pour répondre aux besoins de votre entreprise.
Questions, answered
Each accelerator addresses a different part of audience performance: Match Boost improves match rates, Audience Expansion scales high-signal audiences, Household Reach extends targeting and suppression to the buying group, Predictive Audiences prioritize likely behavior, and Probabilistic Identity Resolution resolves anonymous visitors to known customers without a sign-in. Use them individually or together based on your goals.
mParticle connects with 350+ integrations across data sources and destinations. Match Boost and Household Reach work across supported destinations; coverage varies by accelerator. See the help docs for destination-specific details.