Infraestructura de datos de clientes diseñada para escalar con su negocio
Optimice de forma inteligente el seguimiento de sus eventos y conecte los datos de sus clientes directamente a su almacén de datos en la nube y a otras aplicaciones de marketing, al tiempo que protege la calidad y la gobernanza de los datos en tránsito.
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Four accelerators, one engine.
01
Match Boost — Reach more of the audience you already built.
Lift match rates up to 2x so more of your paid audience can be recognized and activated without increasing spend.
02
Audience Expansion — Scale what's already working.
Grow undersized or saturated audiences from high-signal customer behavior, without defaulting to broad targeting.
03
Household Reach — Reach the buying group.
Activate or suppress related household members for shared-purchase campaigns, so spend reaches the people who can influence or complete the conversion.
04
Predictive Audiences — Act before behavior shifts.
Score likelihood to convert, churn, purchase, or upgrade, then activate audiences while risk or opportunity is still in motion.
Better performance is in the data you already own.
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Rising acquisition costs, shrinking addressability, and changing customer behavior make every signal count. Performance Accelerators help teams turn first-party audiences into more reach, sharper targeting, and measurable lift.
From audience to action.
An audience only creates value when you can reach it, scale it, or act on it. Accelerators help close the gap between the audience you build and the performance you need.
Performance that holds up.
Built on your first-party data, your audiences, and your activation workflows, accelerators help reduce dependence on weaker third-party signals.
Impact that compounds.
Each accelerator can improve performance on its own. Used together, they help the same audiences and budget work harder across acquisition and lifecycle programs.
Conecta tus datos desde cualquier lugar y a cualquier lugar.
mParticle se conecta sin problemas a su oferta tecnológica existente con más de 300 integraciones profundas listas para usar. ¿Quieres algo más? Nuestra plataforma es modular y flexible, y se puede configurar de forma potente para adaptarse a las necesidades de su empresa.
