Arquitectura en TIEMPO REAL

Infraestructura de datos de clientes diseñada para escalar con su negocio

Optimice de forma inteligente el seguimiento de sus eventos y conecte los datos de sus clientes directamente a su almacén de datos en la nube y a otras aplicaciones de marketing, al tiempo que protege la calidad y la gobernanza de los datos en tránsito.

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Put budget behind acquisition built for long-term value.

Better-fit customers from the start

Prioritize customers with the strongest signals of future value, not just likelihood to convert once.

Spend that works harder over time

Allocate budget toward audiences expected to drive stronger payback after the first conversion.

More customers like your best ones

Expand from high-value customers to reach more that show similar potential.

Optimization that learns from value

Conversion and value signals flow back server-side, so platforms can learn from higher-quality outcomes.

Put your strongest data behind the media buy.

Bring your most valuable customer signals into paid channels to drive more effective acquisition.

Predict future value: Predictive Audiences

Score customers against a goal you define, such as repeat purchase, upgrade, revenue, or high lifetime value.

Expand from high-value customers: Audience Expansion

Use high-value customers as a seed audience, then control how broadly the audience expands.

Improve downstream matching: Match Boost

Increase match at activation so more of your priority audience can be reached across paid destinations.

Route value events server-side: Conversions API

Route first-party conversion and value events to downstream ad platforms through server-side integrations.

higher conversion rate

Tatcha drives higher-value conversions with AI-powered insight

We knew AI could improve our marketing, but we didn’t want to build complex models ourselves. mParticle makes it easy to build and apply predictive insights in a way that actually moves the needle.

Jacqueline Supman

Director of Product Management, Tatcha

Built to make acquisition quality actionable.

Define quality on your terms

Set acquisition goals around the outcomes that matter most, from repeat purchase and upgrades to revenue or lifetime value.

Turn scores into spend-ready audiences

Activate predictive scores and high-value segments as paid audiences your channels can use.

Keep acquisition quality improving

Use outcome data to inform the next model, audience, and campaign cycle.

Questions, answered

How do you predict high-value customers?

Predictive Audiences scores customers against a value or conversion action you define, such as repeat purchase, upgrade, or high lifetime value, using first-party signals.

What counts as a high-value customer?

Your team defines the goal — repeat purchase, premium tier, higher predicted lifetime value, or another behavior tied to business value.

How is this different from optimizing for conversions?

Conversion optimization focuses on who is likely to convert. Value-based acquisition focuses on who is likely to drive more value after they convert.

Infraestructura de datos de clientes diseñada para escalar con su negocio