Travel & hospitality

Build Traveler Loyalty That Extends Beyond the Trip

From trip search to beyond the final check-in, mParticle helps travel brands deliver relevant experiences in real time to drive repeat bookings and increase customer retention.

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Personalize every step of the travel journey

Enhance your loyalty strategy

Leverage real-time behavioral signals like check-ins, purchases, and feedback to build intelligent, high-intent audiences. Trigger upsell and re-engagement triggers automatically, and use actionable insights to optimize your loyalty strategy at scale.

Unify traveler data across all channels

Connect data from booking engines, mobile apps, loyalty programs, and call centers into a single secure and compliant traveler profile. With mParticle’s identity resolution, marketing teams can activate insights for real-time personalization.

Optimize customer experiences at scale

Launch and scale loyalty or seasonal campaigns without additional engineering lift. mParticle helps you optimize across channels, from checkout upgrades to in-destination offers, with minimal disruption.

Deliver relevant offers by traveler type and context

Tailor offers based on travel intent, past bookings, and location. Use loyalty tiers, geo, and behavioral patterns to segment precisely and surface the right offer on the right channel at the right time.

We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs.

David Colletta

Chief Information Officer, JetBlue

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth

Designed for multichannel consumer brands

Unify, manage, and activate data in the moment

Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.

IDSync
Profile and Events APIs
Data Catalog
Real-Time Audiences
Live monitoring & validation
300+ native integrations

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Activate directly from the warehouse or data lake

Unlock the full power of your warehouse by turning it into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.

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Composable Audiences
Zero-copy activation
Customizable data models
No-code, marketer-friendly interface
Native downstream integrations

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One complete view of your customer

Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, and configurable data strategies.

Identity Resolution
User Profiles
Profile API
Calculated Attributes
Predictive Attributes
Group Identity
Consent Management

Explore customer 360°

Build the audience your business needs

Segment and activate customers with the best of both worlds: real-time streaming for instant engagement, and warehouse-native for scale and depth. mParticle’s hybrid CDP adapts to every use case without added tools or complexity.

Intuitive, no-code interface
Real-Time, Composable, & Hybrid Audiences
Predictive Audiences
Audience Connections
Multivariate Testing
Audience Insights
300+ native integrations

Explore segmentation

Personalize and optimize interactions across every touchpoint

mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, lookalike modeling, and real-time decisioning.

Cortex AI/ML Engine
Real-time decisioning
Predictive Attributes
Predictive Audiences
Next Best Action

Explore artificial intelligence

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

Custom Access Roles & Permissions
Data Monitoring & Observability Tracing
Data Stewardship
Rules, Filters, Transformations, & Controls
Zero-copy architecture support

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See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your dining guests.

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Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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