Inteligencia artificial

Amplíe los datos de sus clientes con IA

Amplíe sus resultados de marketing a nuevos niveles con Cortex de mParticle, un conjunto completo de capacidades de aprendizaje automático.

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Dashboard showing predictive attributes with a likelihood score of 27 and active statuses for hotel booking, churn, frequent traveler conversion, and loyal customer predictions.

Accelerate

Unleash the power of your customer data with Cortex, our AI engine.

Cortex AI

We are now in the era of AI. Cortex, mParticle’s suite of machine learning pipelines, is the engine to augment your audience strategy and scale your outcomes.

Flowchart for converting freemium users to paid users by sending promotional messages to unlock catalog, watch premium content, or upgrade now, targeting 370K freemium users to achieve subscription upgrades within the next 7 days.

Automatizar

Mejores decisiones en tiempo real, en todo momento.

Next Best Action

Objective decision-making at scale, powered by industry-leading machine learning capabilities, automatically optimizes which user action will maximize your desired outcomes.

User interface screen for creating a prediction named 'Likelihood to Book Lodging after Flight Purchase - Florida Campaign,' predicting lodging bookings within 30 days for users who purchased flights to Florida.

Predecir

Piloto automático para tus segmentos de audiencia.

Predictive Audiences

Set a goal and let predictive audiences do the work for you. No complex audience building, SQL, or imported heuristics needed—just better performance at unprecedented scale.

Smiling woman wearing a gray beanie and red jacket with an orange backpack in an open grassy field with mountains in the background.

40%

aumente las conversiones de ventas adicionales impulsadas por Predictive Audiences a través de Cortex

Cómo OnX aceleró las campañas de marketing con el motor de inteligencia artificial de mParticle

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

Lea la historia de un cliente
Smiling woman wearing a gray beanie and red jacket with an orange backpack in an open grassy field with mountains in the background.

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

Read customer story

mParticle has enabled 10+ teams across the Nova organization, including marketing, audience intelligence, engagement teams, to use customer data to improve our offering and ask better questions.

Tim Armstrong

Director of Digital Capability & Data, Nova Entertainment

Conecta tus datos desde cualquier lugar y a cualquier lugar.

mParticle se conecta sin problemas a su oferta tecnológica existente con más de 300 integraciones profundas listas para usar. ¿Quieres algo más? Nuestra plataforma es modular y flexible, y se puede configurar de forma potente para adaptarse a las necesidades de su empresa.

Ver todas las integraciones
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Seguro por diseño.

Desde el SSO hasta la MFA, la seguridad de sus datos es nuestra prioridad. mParticle se ha creado con un cumplimiento de seguridad de nivel empresarial, por lo que usted controla el acceso y el cifrado de los datos.

Más información sobre la seguridad