Künstliche Intelligenz

Verstärken Sie Ihre Kundendaten mit KI

Bringen Sie Ihre Marketingergebnisse mit Cortex by mParticle, einer kompletten Suite von Funktionen für maschinelles Lernen, auf ein neues Niveau.

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Dashboard showing predictive attributes with a likelihood score of 27 and active statuses for hotel booking, churn, frequent traveler conversion, and loyal customer predictions.

Accelerate

Unleash the power of your customer data with Cortex, our AI engine.

Cortex AI

We are now in the era of AI. Cortex, mParticle’s suite of machine learning pipelines, is the engine to augment your audience strategy and scale your outcomes.

Flowchart for converting freemium users to paid users by sending promotional messages to unlock catalog, watch premium content, or upgrade now, targeting 370K freemium users to achieve subscription upgrades within the next 7 days.

Automatisieren

Bessere Entscheidungen in Echtzeit, jedes Mal.

Next Best Action

Objective decision-making at scale, powered by industry-leading machine learning capabilities, automatically optimizes which user action will maximize your desired outcomes.

User interface screen for creating a prediction named 'Likelihood to Book Lodging after Flight Purchase - Florida Campaign,' predicting lodging bookings within 30 days for users who purchased flights to Florida.

Prognostizieren

Autopilot für Ihre Zielgruppensegmente.

Predictive Audiences

Set a goal and let predictive audiences do the work for you. No complex audience building, SQL, or imported heuristics needed—just better performance at unprecedented scale.

Smiling woman wearing a gray beanie and red jacket with an orange backpack in an open grassy field with mountains in the background.

40%

Steigerung der Upsell-Konversionen durch Predictive Audiences via Cortex

Wie onX Marketingkampagnen mit der KI-Engine von mParticle beschleunigte

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

Kundenbericht lesen
Smiling woman wearing a gray beanie and red jacket with an orange backpack in an open grassy field with mountains in the background.

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

Read customer story

mParticle has enabled 10+ teams across the Nova organization, including marketing, audience intelligence, engagement teams, to use customer data to improve our offering and ask better questions.

Tim Armstrong

Director of Digital Capability & Data, Nova Entertainment

Verbinden Sie Ihre Daten von überall und zu jedem Ort.

mParticle fügt sich nahtlos in Ihren bestehenden Tech-Stack ein und bietet über 300 sofort einsatzbereite, tiefe Integrationen. Willst du etwas anderes? Unsere Plattform ist modular und flexibel und leistungsstark konfigurierbar, um Ihren Geschäftsanforderungen gerecht zu werden.

Alle Integrationen ansehen
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Von der Konstruktion her sicher.

Von SSO bis MFA — die Sicherheit Ihrer Daten hat für uns oberste Priorität. mParticle wurde mit Sicherheitsrichtlinien der Enterprise-Klasse entwickelt, sodass Sie den Datenzugriff und die Datenverschlüsselung kontrollieren können.

Erfahren Sie mehr über Sicherheit