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Rokt Ads is an AI-powered commerce media solution that helps advertisers acquire high-value customers by delivering customized offers to engaged shoppers during checkout. Leveraging Rokt Brain and the Rokt Network, it connects advertisers with high-intent audiences in the checkout journey to drive measurable growth.

Rokt Ads helps advertisers reach high-intent shoppers during the Transaction Moment, when customers are actively engaged in ecommerce purchases across Rokt’s closed network of leading partner sites. Rokt Brain uses AI, machine learning, and real-time signals to select relevant offers for each customer. Advertisers pay via a first-price auction on a dynamic Cost per Click (CPC) model, which can be optimized to meet their campaign goals (CPA, ROAS, LTV). Rokt Ads delivers an average 4.03% click-through rate and 6.32% conversion rate globally.

Rokt Ads gives advertisers access to high-intent shoppers during the Transaction Moment across Rokt’s closed network of leading ecommerce partners. Powered by Rokt Brain, campaigns use AI, machine learning, first-party data, and real-time transaction signals to deliver relevant offers when customers are most likely to act. With premium ecommerce inventory, outcome-based pricing, and closed-loop measurement, Rokt Ads helps advertisers drive efficient acquisition beyond traditional search, social, and retail media channels.

• Customer Acquisition: Reach high-intent shoppers at the most valuable moment, during and after a purchase.
• AI Optimization: Rokt Brain customizes every impression, maximizing relevance and conversion rates.
• Marketplace Scale: Access a premium network of ecommerce partners and millions of monthly transactions.
• Transparency and control: Manage placements, targeting, and performance through clear, outcome-based reporting.

Rokt Ads delivers a 4.03% average click-through rate and 6.32% conversion rate globally, 10x the CTR of Google Display (0.4%) and 4x Facebook Ads (1.5%). Advertisers can optimize campaigns to CPA, ROAS, LTV, acquisitions, installs, orders, or sales, using closed-loop measurement, first-party attribution, and outcome-based pricing models.

Rokt Ads uses a dynamic CPC model (via first-price auction) which can be backed out to your goals (LTV, ROAS, CPA). Advertisers pay when shoppers engage with an offer, while Rokt optimizes delivery toward goals using closed-loop measurement and reporting.

Rokt Ads supports campaigns such as traffic, app install, sales/promotional, and share of wallet for digital payments. Each campaign type is designed to reach high-intent shoppers during the Transaction Moment and drive measurable engagement and conversions.

Rokt Ads supports demographic, geographic, device, custom audience, and Lookalike audience targeting. Advertisers can use customer lists to target or suppress specific audiences, build Lookalike audiences from high-value seed lists, and refresh audience data through supported integrations to reduce wasted spend and improve campaign efficiency.