Unlock More Value in the Transaction Moment™

Rokt’s AI-powered technology helps ecommerce businesses and advertisers deliver more relevant experiences in the Transaction Moment, driving incremental revenue and better outcomes for every customer.

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Optimize the Transaction Moment with real-time relevance

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Real-time relevance

Our AI evaluates thousands of signals to determine the most relevant action, message, or offer—delivered at the exact right moment.

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Proprietary AI: Rokt Brain

Rokt Brain optimizes every experience using contextual and behavioral insights to maximize performance across the Transaction Moment.

03

Enterprise-grade privacy and compliance

Rokt activates only permissioned first-party data and adheres to global privacy regulations, including GDPR and CCPA.

Rokt products

Rokt Catalog

Rokt Upcart

Rokt Pay+

Rokt Aftersell

Rokt Thanks

Rokt Ads

Rokt mParticle

Unlock new revenue with curated third-party products

Rokt Catalog connects top brands with premium ecommerce partners to unlock incremental revenue at the Transaction Moment, without requiring inventory or operational lift.

  • Expand or create a third‑party marketplace
  • Drive GMV from brands without holding inventory
  • Use AI to improve discoverability and conversion of SKUs
Explore Rokt Catalog
A person browses the Nordstrom website on a laptop, viewing a product page for a “Safari Needlepoint Pillow” by Jonathan Adler. The pillow features a colorful embroidered tiger on a green background and is shown both as a standalone item and on a blue couch in a lifestyle image. The selected color is "Emerald," and delivery and pickup options are visible. The scene is warmly lit, with the user's hand on the keyboard and wood grain visible on the tabletop.

Lift AOV with smarter in-cart upsells

Boosts sales with relevant in-cart upsells.

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  • Lift GMV by optimizing what’s in the basket
  • Test and tune offers without UX disruption
Explore Rokt Upcart
A person holds a smartphone displaying the shopping cart page from the HOME DECOR website. The cart contains one item—a snake plant in a concrete pot priced at $100. Below, a suggested item appears: a grey linen cushion with an option to add it to the cart for $16.99. The order summary at the bottom shows free shipping, $5 in taxes, and a total of $105. A second hand points toward the screen, and the setting is warmly lit with a wooden surface in the background.

Turn a cost center into a profit engine

Maximize value on the payments page with relevant payment and financial offers.

  • Protect checkout conversion with smart UX
  • Surface the right payment and financial offers
Explore Rokt Pay+
A person uses a laptop to complete an online checkout for a snake plant in a concrete pot on the HOME DECOR website. The screen displays the payment page with options to pay via PayPal or credit card, and a billing address section. On the right, the order summary shows a total of $150 with free shipping, and a prominent “Place Order” button is ready to be clicked. Sunlight casts soft shadows, suggesting a bright indoor setting.

Maximize post-purchase revenue

Boost revenue with relevant post-purchase upsells.

  • Grow AOV with relevant upsells
  • Remove clutter, focus on next best action
  • Keep the experience on‑brand and native
Explore Rokt Aftersell
A person holds a smartphone displaying an order confirmation page from the brand GOOD AMERICAN. The screen shows a completed purchase and promotes a limited-time offer to buy an additional pair of “GOOD LEGS DEEP V | BLUE609” jeans at 20% off. The jeans are modeled by a woman wearing a black long-sleeve top and high-waisted denim. The interface includes buttons to “Add to order” or “Decline this offer,” and the scene is brightly lit with natural sunlight.

Turn ‘thank you’ into joy and profit

Delight your customers and unlock incremental revenue with premium first and third-party offers on the confirmation page.

  • Show highly relevant post‑purchase content
  • Avoid cluttered, low‑quality ad experiences
Explore Rokt Thanks
A person holds a smartphone displaying a post-purchase confirmation screen from the HOME DECOR website. The message thanks the user for their order and promotes a bonus offer: “Congrats, your purchase unlocked a special offer!” offering $15 in bonus credit when buying a $75 gift card. Below the message are “Claim Offer” and “Dismiss” buttons. The phone is held with both hands in a dimly lit, warm-toned environment, and the screen is brightly illuminated.

Acquire customers while they shop and only pay for outcomes

Google is to search. Meta is to social. Rokt is to ecommerce.

  • Reach high‑intent shoppers in checkout
  • Hit CPA/ROAS goals with ML optimization
  • Focus on net‑new, likely‑to‑convert customers
Explore Rokt Ads
A person uses a MacBook Pro to view an order confirmation page from a website called “HOME DECOR.” The screen shows that an order for a snake plant in a concrete pot totaling $105 has been confirmed, with a pop-up offering a streaming deal as a bonus. The laptop is placed on a bright orange table, and the person’s hands are resting on the keyboard in a well-lit, modern setting.

Unlock the Power of “And” with the Hybrid CDP

Activate customer data wherever it lives—streaming in real time or directly from your warehouse. One platform gives you the flexibility to move fast, scale with confidence, and compound every use case.

  • Connect real‑time customer data in one place
  • Power more relevant, AI‑driven experiences
Explore Rokt mParticle

Rokt's technology enables us to deliver ad messaging that complements the customer experience rather than disrupts it. This partnership reinforces our commitment to ensuring post-booking messages are relevant, non-intrusive, and thoughtfully curated.

Alice Shen

Director of Strategic Partnerships and App Ecosystem, Mindbody

Rokt has been a valued partner throughout our journey. By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way.

Jeff Rosenfeld

SVP of Digital and Customer Experience, Cinemark

By offering post-purchase engagements, we can surprise and delight consumers to buy when they're already in the shopping mindset, providing added value for all of our customers—consumers and advertisers.

Mark Grether

Senior Vice President, PayPal Ads

With Rokt’s network of non-endemic advertisers, we’re delivering offers and resources that are highly relevant to our online customers, enhancing their overall customer experience

Tony Gabriele

VP Digital Strategy, Petco

FAQ

What is Rokt?

Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment™—the moment that matters most. Powered by Rokt Brain (our AI relevance engine) and the Rokt Network (our scaled ecommerce network), Rokt helps ecommerce businesses unlock incremental value and helps advertisers and providers drive measurable outcomes.

What is the Transaction Moment?

The Transaction Moment™ spans the highest-intent steps of an ecommerce journey—Selection, Cart/Review, Payment, and Confirmation—when a customer is buying and most open to relevant next actions. Rokt activates in these moments to deliver the next best action, message, or offer in a native, conversion-safe way.

How does Rokt create value for ecommerce partners?

Rokt helps ecommerce businesses unlock incremental value by delivering relevant, on-brand experiences across key Transaction Moment pages—including cart/review, payment, post-purchase, and confirmation. These experiences are designed to be native and conversion-safe while turning high-intent moments into new profit opportunities.

How does Rokt create value for advertisers?

Rokt connects advertisers to verified, high-intent customers while they’re actively shopping. Advertisers set performance goals and pay for outcomes—such as conversions or new customers—supported by closed-loop measurement and machine learning optimization.

What makes Rokt different from other ecommerce monetization or ad solutions?

Rokt is purpose-built for the Transaction Moment™. Rokt Brain uses AI and machine learning to determine real-time relevance, and the Rokt Network provides scaled access to high-intent transaction moments. Rokt operates in a closed-loop, brand-safe environment, supports outcome-based pricing, and activates only permissioned first-party data.

How does Rokt ensure relevance and brand safety?

Rokt Brain evaluates thousands of contextual and behavioral signals in real time to select the most relevant experience for each customer. Ecommerce partners maintain control over what content appears and how it shows up in their checkout flow, helping ensure brand safety and a high-quality customer experience.

What data does Rokt use?

Rokt uses permissioned first-party data and transaction context to deliver relevance in the Transaction Moment™. Rokt does not rely on third-party cookies and is designed to support compliance with global privacy regulations, including GDPR and CCPA.

Where does Rokt fit in the ecommerce stack?

Rokt works alongside existing ecommerce platforms, checkout infrastructure, and marketing channels. It activates during the Transaction Moment™ to unlock incremental value—without replacing a business’s core commerce or marketing systems.

What products does Rokt offer?

Rokt offers a suite of products mapped to the Transaction Moment™, powered by Rokt Brain and delivered across the Rokt Network, including:
Rokt Catalog
Rokt Upcart
Rokt Pay+
Rokt Aftersell
Rokt Thanks
Rokt Ads
Rokt mParticle

How do businesses get started with Rokt?

Businesses can connect with Rokt to discuss goals, product fit, and integration. Rokt provides implementation support and ongoing optimization through its teams and technology—helping ecommerce partners and advertisers launch quickly and improve performance over time.