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Aftersell
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mParticle
rokt mparticle

Zusammengesetzte Ergebnisse mit Echtzeitrelevanz

Nutzen Sie First-Party-Daten, um ein präzises Targeting, relevante Erlebnisse und messbares Wachstum zu erzielen.

Erfahren Sie mehr auf mParticle.com
A man in business attire with a backpack walks past a modern stone wall in the late afternoon sun. A digital overlay displays his name—John Smith—and identifies him as an iOS app user. A promotional prompt offers a 10% off coupon when detected at a specific location, emphasizing geo-targeted marketing.
für E-Commerce-Partner

Schalte beim Checkout mehr Wert frei

Maximieren Sie den AOV, reduzieren Sie die Kundenabwanderung und sorgen Sie mit Datenaktivierung in Echtzeit für relevante Upsells.

Mehr Käufer gewinnen

Verwandeln Sie unbekannte Besucher in umsetzbare Kundenprofile, um die Personalisierung zu fördern und Konversionen zu steigern.

Intelligentere Upsells, mehr Umsatz

Stellen Sie im perfekten Moment die relevantesten Cross-Sells und Sponsorings zur Verfügung, um den AOV anzukurbeln.

Monetarisieren Sie jede Transaktion

Machen Sie aus Transaction Moment™ ein Profitcenter, indem Sie die Margen und den Lifetime Value verbessern.

Datenschutz steht bei der Datenzusammenarbeit an erster Stelle

Ermöglichen Sie sichere Partnerschaften durch verschlüsselte Reinräume für leistungsstarke Patenschaften.

A man wearing a cream-colored cap and patterned shirt looks confidently toward the camera in warm natural lighting. Overlaid UI identifies him as John Williams with a unified profile and high purchase likelihood score (0.9). Additional attributes include average order value, preferred channel (email), and a suggested next product—Puma Crew Tracksuit—indicating data-driven personalization.
A predictive analytics dashboard displays a panel titled “Predictive Attributes” showing 27 available metrics. It includes active predictions like likelihood to purchase in the next 7 days, place a high-value order, engage with a cross-sell, or redeem a discount code. To the left, segments show user likelihood ranges categorized from top users to least likely, and to the right is a curved prediction graph indicating model confidence.
Flowchart showing Real-Time Identity Resolution from Unknown User to Customer 360, Enrichment, and Segmentation with Governance and Privacy Controls, leading to Real-Time Relevance with Rokt Brain and Transaction Moment™ achieving up to 30% higher value per transaction; includes logos for Google Ads, Meta, Braze, and 300+ integrations.
An infographic shows a secure and compliant data-sharing model. On the left and right, ecommerce and advertiser partners collect real-time user data, which flows into a central “Data Clean Room.” The central area features icons of user groups and text emphasizing encrypted, privacy-first collaboration with no personally identifiable information (PII) exchanged, enabling safe cross-brand data matching.

Mehr Käufer gewinnen

Verwandeln Sie unbekannte Besucher in umsetzbare Kundenprofile, um die Personalisierung zu fördern und Konversionen zu steigern.

A man wearing a cream-colored cap and patterned shirt looks confidently toward the camera in warm natural lighting. Overlaid UI identifies him as John Williams with a unified profile and high purchase likelihood score (0.9). Additional attributes include average order value, preferred channel (email), and a suggested next product—Puma Crew Tracksuit—indicating data-driven personalization.

Intelligentere Upsells, mehr Umsatz

Stellen Sie im perfekten Moment die relevantesten Cross-Sells und Sponsorings zur Verfügung, um den AOV anzukurbeln.

A predictive analytics dashboard displays a panel titled “Predictive Attributes” showing 27 available metrics. It includes active predictions like likelihood to purchase in the next 7 days, place a high-value order, engage with a cross-sell, or redeem a discount code. To the left, segments show user likelihood ranges categorized from top users to least likely, and to the right is a curved prediction graph indicating model confidence.

Monetarisieren Sie jede Transaktion

Machen Sie aus Transaction Moment™ ein Profitcenter, indem Sie die Margen und den Lifetime Value verbessern.

Flowchart showing Real-Time Identity Resolution from Unknown User to Customer 360, Enrichment, and Segmentation with Governance and Privacy Controls, leading to Real-Time Relevance with Rokt Brain and Transaction Moment™ achieving up to 30% higher value per transaction; includes logos for Google Ads, Meta, Braze, and 300+ integrations.

Datenschutz steht bei der Datenzusammenarbeit an erster Stelle

Ermöglichen Sie sichere Partnerschaften durch verschlüsselte Reinräume für leistungsstarke Patenschaften.

An infographic shows a secure and compliant data-sharing model. On the left and right, ecommerce and advertiser partners collect real-time user data, which flows into a central “Data Clean Room.” The central area features icons of user groups and text emphasizing encrypted, privacy-first collaboration with no personally identifiable information (PII) exchanged, enabling safe cross-brand data matching.
für Werbetreibende

Erzielen Sie einen höheren ROAS mit First-Party-Daten

Reduzieren Sie verschwendete Ausgaben, verbessern Sie die Zielgenauigkeit und erzielen Sie mehr Konversionen in Echtzeit.

Präzise Zielgruppenansprache

Erstellen Sie hochwertige Lookalikes mit LTV-Signalen in Echtzeit, um intelligentere Akquisitionskampagnen zu skalieren.

Hören Sie auf, Werbeausgaben zu verschwenden

Unterdrücken Sie sofort konvertierte Nutzer und Zielgruppen mit geringer Absicht, um die CPA-Effizienz zu verbessern.

Optimieren und skalieren Sie in Echtzeit

Geben Sie Live-Konversionsdaten in Werbeplattformen ein, um Targeting, Gebote und ROAS kontinuierlich zu verfeinern.

Sicher aktivieren, besser abschneiden

Nutzen Sie First-Party-Daten, um die Performance durch datenschutzsichere Aktivierung und Kampagnenexklusivität zu steigern.

A woman stands confidently outdoors in a light beige top with a castle-like structure blurred in the background under a bright blue sky. A transparent UI overlay displays a dynamic filter-building tool, showing “Product Purchase was completed where Cart Value is greater than...” with a dropdown for conditions, visually representing real-time audience segmentation or rules-based personalization.
A smiling man with glasses and a bald head sits in a warmly lit room, holding a pen near his chin. Overlaid UI elements show a menu of marketing actions, with “Sync ad audiences” (highlighted with the Meta logo) selected. Other options like “Send SMS personalized offer” and “Update ad suppression list” appear grayed out, suggesting campaign setup or audience targeting in a digital marketing platform.
An infographic on a black background illustrates the flow of real-time data from an unknown user to actionable insights. The process includes five stages: Discovery, Enrichment, Activation, and Measurement—each contributing to “Real-Time Relevance.” Arrows show how data is collected, segmented, enriched, used in campaigns, and measured for performance. The bottom section highlights governance and privacy controls, and platform integrations including Google Ads, Meta, Braze, and 300+ others.
Diagram illustrating secure and compliant data sharing through a "Data Clean Room" model. In the center, a cluster of icons representing anonymized user profiles is labeled “Data Clean Room,” which enables encrypted, privacy-compliant collaboration without exchanging personally identifiable information (PII). To the left, an “Ecommerce Network Partner” collects real-time data from multiple sources and feeds it into the clean room. On the right, an “Advertiser Brand Partner” also contributes real-time data, similarly resolving it into a single profile. Security and compliance standards like AICPA SOC 2, ISO 27001, MFA, SSO, GDPR, CCPA, and LGPD are displayed at the top.

Präzise Zielgruppenansprache

Erstellen Sie hochwertige Lookalikes mit LTV-Signalen in Echtzeit, um intelligentere Akquisitionskampagnen zu skalieren.

A woman stands confidently outdoors in a light beige top with a castle-like structure blurred in the background under a bright blue sky. A transparent UI overlay displays a dynamic filter-building tool, showing “Product Purchase was completed where Cart Value is greater than...” with a dropdown for conditions, visually representing real-time audience segmentation or rules-based personalization.

Hören Sie auf, Werbeausgaben zu verschwenden

Unterdrücken Sie sofort konvertierte Nutzer und Zielgruppen mit geringer Absicht, um die CPA-Effizienz zu verbessern.

A smiling man with glasses and a bald head sits in a warmly lit room, holding a pen near his chin. Overlaid UI elements show a menu of marketing actions, with “Sync ad audiences” (highlighted with the Meta logo) selected. Other options like “Send SMS personalized offer” and “Update ad suppression list” appear grayed out, suggesting campaign setup or audience targeting in a digital marketing platform.

Optimieren und skalieren Sie in Echtzeit

Geben Sie Live-Konversionsdaten in Werbeplattformen ein, um Targeting, Gebote und ROAS kontinuierlich zu verfeinern.

An infographic on a black background illustrates the flow of real-time data from an unknown user to actionable insights. The process includes five stages: Discovery, Enrichment, Activation, and Measurement—each contributing to “Real-Time Relevance.” Arrows show how data is collected, segmented, enriched, used in campaigns, and measured for performance. The bottom section highlights governance and privacy controls, and platform integrations including Google Ads, Meta, Braze, and 300+ others.

Sicher aktivieren, besser abschneiden

Nutzen Sie First-Party-Daten, um die Performance durch datenschutzsichere Aktivierung und Kampagnenexklusivität zu steigern.

Diagram illustrating secure and compliant data sharing through a "Data Clean Room" model. In the center, a cluster of icons representing anonymized user profiles is labeled “Data Clean Room,” which enables encrypted, privacy-compliant collaboration without exchanging personally identifiable information (PII). To the left, an “Ecommerce Network Partner” collects real-time data from multiple sources and feeds it into the clean room. On the right, an “Advertiser Brand Partner” also contributes real-time data, similarly resolving it into a single profile. Security and compliance standards like AICPA SOC 2, ISO 27001, MFA, SSO, GDPR, CCPA, and LGPD are displayed at the top.
1000er

eingesparte Stunden für das Datentechnik-Team

Wie HBO Max personalisierte Wiedereinbindungskampagnen gestartet hat

Kundenbericht lesen
A smiling couple sitting barefoot on a mustard yellow couch, the man holding a mug and a TV in the foreground.
40%

Erhöhung der Sports+-Mitgliedschaft mithilfe der KI-Engine von mParticle

Wie die New York Post die Kampagnenkonversionen für ihre Premium-Sportmitgliedschaft verdreifachte

Kundenbericht lesen
Smiling older man with gray hair and glasses sitting in a chair using a smartphone.
52%

Verbesserung der betrieblichen Effizienz des Marketings

Die skalierbare Lifecycle-Marketingstrategie von GOAT

Kundenbericht lesen
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44%

Steigerung der Upsell-Konversionen durch Predictive Audiences via Cortex

Wie onX Marketingkampagnen mit der KI-Engine von mParticle beschleunigte

Kundenbericht lesen
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FAQs

What is Rokt mParticle?

Rokt mParticle is a real-time customer data platform (CDP) that helps partners unify fragmented customer data, activate audiences across channels, and deliver more personalized customer experiences. With identity resolution, data governance, predictive insights, and 300+ integrations, Rokt mParticle helps teams improve relevance, efficiency, and marketing performance.

How does Rokt mParticle work?

Rokt mParticle unifies customer data from apps, websites, servers, and other touchpoints into governed customer profiles, with enterprise-grade controls including SOC 2 Type II, ISO 27001, configurable consent controls, and PII detection and classification. It supports real-time identity resolution and activates customer data across analytics, marketing, advertising, and ecommerce systems through 300+ integrations. As part of the Rokt ecosystem, Rokt mParticle helps power targeting, personalization, attribution, and measurement at the Transaction Moment, improving relevance and supporting better conversion and lifetime value outcomes.

How is Rokt mParticle different from other CDPs?

Rokt mParticle combines the speed of a real-time CDP with the flexibility of a composable, warehouse-native architecture. The hybrid platform helps clients resolve identities, unify customer profiles, build and activate audiences, and apply predictive insights across their marketing and commerce stack. This flexible approach gives teams the flexibility to use real-time infrastructure for high-value personalization use cases while connecting to existing data warehouses for analytics and broader activation.

What are the benefits of using Rokt mParticle?
  • Unified customer profiles: Real-time identity resolution helps unify fragmented customer signals across devices, channels, and systems into a single customer view.
  • Personalization at scale: Predictive audiences, real-time activation, and customer segmentation help teams deliver more relevant experiences across channels.
  • Faster activation: Rokt mParticle helps teams stream, govern, and activate customer data across their marketing, analytics, advertising, and ecommerce stack in real time.
Which industries and platforms does Rokt mParticle support?

Rokt mParticle is designed for enterprise partners across industries such as retail, travel, financial services, media, entertainment, and other customer-centric sectors with complex data and personalization needs. With 300+ integrations, Rokt mParticle supports web, mobile app, server, warehouse, marketing, analytics, advertising, and customer engagement use cases across a broad technology ecosystem.

What integrations does Rokt mParticle support?

Rokt mParticle supports 300+ integrations across data warehouses, marketing clouds, analytics tools, advertising platforms, and customer engagement systems. Examples include Snowflake, Braze, Google Marketing Platform, Meta, Adobe, and The Trade Desk. Prebuilt connectors and partner integrations help teams activate customer data across their stack with less custom engineering effort.

How does Rokt mParticle handle data privacy and security?

Rokt mParticle is built with enterprise-grade security and privacy controls, including SOC 2 Type II, ISO 27001, and GDPR/CCPA-aligned compliance practices. Clients retain ownership and control of their data, and Rokt mParticle supports governance, consent controls, PII detection, and encryption in transit and at rest.

How do partners integrate Rokt mParticle with their existing stack?

Rokt mParticle supports flexible integration paths, including SDKs, APIs, data warehouse connections, and prebuilt connectors across marketing, analytics, advertising, and customer engagement systems. Teams can configure Rokt mParticle to collect and route event data, identifiers, and customer attributes across their stack, helping improve targeting, personalization, attribution, and measurement.

Is a CDP the same as a CRM?

No. A customer data platform (CDP) like Rokt mParticle by Rokt helps unify customer data from apps, websites, servers, and other touchpoints into a real-time customer profile that can be used for segmentation, personalization, activation, and measurement. A CRM is typically used to manage customer relationships and sales or service interactions. Rokt mParticle can work alongside CRM and marketing technology systems by helping teams activate unified, governed customer data across their broader stack.

Rokt products

Unlock the Transaction Moment

Rokt Catalog

Bringen Sie über 1,2 Millionen Produkte von Drittanbietern von über 1.900 Premium-Marken direkt in den Transaction Moment ein.

Rokt Upcart

Empfehlen Sie relevante Upsells im Warenkorb, um bis zu 25% mehr Umsatz von jedem Kunden zu erzielen.

Rokt Pay+

Verwandeln Sie die Zahlungsabwicklung von einer Kostenstelle in eine Gewinnmaschine.

Rokt Thanks

Monetarisieren Sie den Moment nach dem Kauf und verwandeln Sie Dankeschön in Freude und Gewinn.

Rokt Ads

Gewinnen Sie Kunden beim Einkaufen und zahlen Sie nur für Ergebnisse.

Rokt mParticle

Identitäten auflösen. Daten aktivieren. Ergebnisse erzielen.

Rokt Aftersell

Empfehlen Sie relevante Upsells nach dem Kauf, um bis zu 30% mehr Umsatz von jedem Kunden zu erzielen.