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Rokt mParticle is a real-time customer data platform (CDP) that helps partners unify fragmented customer data, activate audiences across channels, and deliver more personalized customer experiences. With identity resolution, data governance, predictive insights, and 350+ integrations, Rokt mParticle helps teams improve relevance, efficiency, and marketing performance.

Rokt mParticle unifies customer data from apps, websites, servers, and other touchpoints into governed customer profiles, with enterprise-grade controls including SOC 2 Type II, ISO 27001, configurable consent controls, and PII detection and classification. It supports real-time identity resolution and activates customer data across analytics, marketing, advertising, and ecommerce systems through 350+ integrations. As part of the Rokt ecosystem, Rokt mParticle helps power targeting, personalization, attribution, and measurement at the Transaction Moment, improving relevance and supporting better conversion and lifetime value outcomes.

Rokt mParticle combines the speed of a real-time CDP with the flexibility of a composable, warehouse-native architecture. The hybrid platform helps clients resolve identities, unify customer profiles, build and activate audiences, and apply predictive insights across their marketing and commerce stack. This flexible approach gives teams the flexibility to use real-time infrastructure for high-value personalization use cases while connecting to existing data warehouses for analytics and broader activation.

• Unified customer profiles: Real-time identity resolution helps unify fragmented customer signals across devices, channels, and systems into a single customer view.
• Personalization at scale: Predictive audiences, real-time activation, and customer segmentation help teams deliver more relevant experiences across channels.
• Faster activation: Rokt mParticle helps teams stream, govern, and activate customer data across their marketing, analytics, advertising, and ecommerce stack in real time.

Rokt mParticle is designed for enterprise partners across industries such as retail, travel, financial services, media, entertainment, and other customer-centric sectors with complex data and personalization needs. With 350+ integrations, Rokt mParticle supports web, mobile app, server, warehouse, marketing, analytics, advertising, and customer engagement use cases across a broad technology ecosystem.

Rokt mParticle supports 350+ integrations across data warehouses, marketing clouds, analytics tools, advertising platforms, and customer engagement systems. Examples include Snowflake, Braze, Google Marketing Platform, Meta, Adobe, and The Trade Desk. Prebuilt connectors and partner integrations help teams activate customer data across their stack with less custom engineering effort.

Rokt mParticle is built with enterprise-grade security and privacy controls, including SOC 2 Type II, ISO 27001, and GDPR/CCPA-aligned compliance practices. Clients retain ownership and control of their data, and Rokt mParticle supports governance, consent controls, PII detection, and encryption in transit and at rest.

Rokt mParticle supports flexible integration paths, including SDKs, APIs, data warehouse connections, and prebuilt connectors across marketing, analytics, advertising, and customer engagement systems. Teams can configure Rokt mParticle to collect and route event data, identifiers, and customer attributes across their stack, helping improve targeting, personalization, attribution, and measurement.

No. A customer data platform (CDP) like Rokt mParticle by Rokt helps unify customer data from apps, websites, servers, and other touchpoints into a real-time customer profile that can be used for segmentation, personalization, activation, and measurement. A CRM is typically used to manage customer relationships and sales or service interactions. Rokt mParticle can work alongside CRM and marketing technology systems by helping teams activate unified, governed customer data across their broader stack.