Unlock the Power of “And” with the Hybrid CDP.

Activate customer data wherever it lives—streaming in real time or directly from your warehouse. One platform gives you the flexibility to move fast, scale with confidence, and compound every use case.

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Sophisticated. Simplified.
Customizable.

One experience, every architecture

Real-time pipelines and warehouse-native activation run side by side—and work together when it matters most, so teams move faster without adding tools, rebuilds, or risk.

Plug in, power more

Stream data from the source, plug in natively to your warehouse, and power 300+ integrations end to end, making the most of the tools and investments you already have.

Governed data, trusted outcomes

Resolve and enrich identities, enforce consent, and protect data quality at every step. Enterprise-grade guardrails make activation reliable, compliant, and audit-ready.

Audiences that match the moment

Build and activate AI-powered audiences in an intuitive, no-code UI. Use data in motion, data at rest, or both, so you can personalize in the moment and re-engage at scale.

Enterprise scale, proven performance

Process billions of events each month to gain a complete understanding of your customer. Trusted by global enterprises to deliver at their most critical moments, and everything in between.

Your success is our business

We don’t just support your journey—we share it. Award-winning enterprise professional services get you live fast, and help you keep delivering for your customers long after launch.

Designed for multichannel consumer brands

Unify, manage, and activate data in the moment

Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.

IDSync
Profile and Events APIs
Data Catalog
Real-Time Audiences
Live monitoring & validation
300+ native integrations

Explore real-time

Activate directly from the warehouse or data lake

Unlock the full power of your warehouse by turning it into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.

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Composable Audiences
Zero-copy activation
Customizable data models
No-code, marketer-friendly interface
Native downstream integrations

Explore composable

One complete view of your customer

Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, and configurable data strategies.

Identity Resolution
User Profiles
Profile API
Calculated Attributes
Predictive Attributes
Group Identity
Consent Management

Explore customer 360°

Build the audience your business needs

Segment and activate customers with the best of both worlds: real-time streaming for instant engagement, and warehouse-native for scale and depth. mParticle’s hybrid CDP adapts to every use case without added tools or complexity.

Intuitive, no-code interface
Real-Time, Composable, & Hybrid Audiences
Predictive Audiences
Audience Connections
Multivariate Testing
Audience Insights
300+ native integrations

Explore segmentation

Personalize and optimize interactions across every touchpoint

mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, lookalike modeling, and real-time decisioning.

Cortex AI/ML Engine
Real-time decisioning
Predictive Attributes
Predictive Audiences
Next Best Action

Explore artificial intelligence

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

Custom Access Roles & Permissions
Data Monitoring & Observability Tracing
Data Stewardship
Rules, Filters, Transformations, & Controls
Zero-copy architecture support

Explore governance

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, SoFi

Real-time data and insights help Inspire and our brands deliver the best service possible to our guests. mParticle helps our teams provide better, more relevant experiences across our channels while providing support for critical data privacy initiatives.

Dan Lynn

Chief Commercial Officer, Inspire Brands

mParticle was our top contender to partner with for a wide range of reasons. We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer.

Karan Gupta

Global Head of CRM, Marley Spoon

The mParticle data plan helps us maintain data quality and also gives us the insight of receiving any unplanned data, which is very important for us. It gives us the control to reduce unwanted data in the CDP system and increase governance.

Satrajit Basu

Engineering Manager, Klarna

Solutions you can rely on

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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Secure by design.

From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.

Learn about security

Have questions? We can help.

What is mParticle?

mParticle is a customer data platform (CDP) that acts as a bolt-on data science and engineering team. We help you automate processes, generate insights, respond in real time, and more. So you can scale quickly with data capabilities that could otherwise take months or years to build internally.

What does mParticle do?

mParticle is used for activating customer data in real time, helping companies develop personalized experiences that build customer trust and brand loyalty. By seamlessly managing customer data, mParticle breaks down data silos, providing a unified view of the customer and enabling intelligent activation through AI-powered insights and predictions.

Where is the mParticle headquarters?

mParticle headquarters are located in New York City, NY with employees around the world.

How do you use mParticle?

Multi-channel consumer brands use mParticle to create an intelligent customer view, lower customer acquisition costs, boost lifetime value, drive operational efficiencies, and activate warehouse data.

Is mParticle CCPA and GDPR compliant?

Yes, mParticle is fully compliant with both the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). It provides robust privacy controls to ensure that customer data is handled in accordance with these regulations, fostering consumer trust and maintaining legal compliance.

How secure is mParticle?

mParticle prioritizes data security, employing advanced security measures to protect customer data. This includes encryption, access controls, and continuous monitoring to safeguard data integrity and prevent unauthorized access. mParticle’s commitment to security ensures that customer data is handled with the utmost care, providing peace of mind for businesses and their customers. We offer the following security features: Single sign-on (SSO), multi-factor authentication (MFA), segregated identity spaces, Transport Layer Security (TLS), data-at-rest encryption using 256-bit AES, and platform compliance (GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2).

Unlock the Power of “And” with the Hybrid CDP.