Maximize the Value of Your Warehouse Investment
Your cloud data warehouse is foundational to your customer data strategy. With mParticle’s fully composable architecture, you can activate data directly—without copying, rebuilding pipelines, or adding complexity.
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Connect
mParticle sits directly on top of your cloud data warehouse or lakehouse, so teams can model, govern, and activate data without duplication.
Zero-copy
Your warehouse remains the system of record. Zero-copy activation runs on governed tables and views, keeping data consistent and secure while ensuring compute stays predictable and efficient.
Downstream destinations
mParticle seamlessly connects your customer data to all your downstream martech and adtech destinations, simplifying your data operations and empowering your marketing teams to drive results.
Data Controls
Easily control which events and attributes are permitted to be streamed to any data warehouse or martech vendor to optimize privacy, compliance, and vendor cost concerns.
Build
Engineering and data teams stay in control with a direct warehouse integration. Marketers get the autonomy to build and activate audiences faster in a fully governed environment.
Composable Audiences
Marketers can define audiences by combining filters, conditions, and membership rules in an easy-to-use, no-code interface. This accelerates time to market while keeping data usage aligned with enterprise standards.
Advanced logic
Support sophisticated audience definitions such as time-bound lookbacks, event frequency conditions, and suppression rules. Teams can build precisely targeted audiences without requiring custom engineering.
Activate
Build once, connect everywhere. Activate Composable Audiences across your martech and adtech stack with speed, scale, and the confidence of enterprise-grade delivery.
Integrations
Connect instantly to hundreds of downstream destinations. Whether you're optimizing ad spend or driving lifecycle campaigns, your audiences are ready to activate.
Scheduled delivery
Automate refreshes as frequently as hourly to keep audiences aligned so audiences flow in sync with marketing cadences. Reduce manual effort and ensure your teams always have the freshest data powering their campaigns.
Warehouse-native scale
mParticle’s composable architecture supports the scale and complexity of global enterprise marketing—keeping campaigns fast, consistent, and reliable everywhere you operate.
Govern
From warehouse to destination, mParticle provides enterprise-grade governance and security. Data stays in the warehouse, so IT and data teams have peace of mind that data is secure, controlled, and compliant.
Centralized governance
Enables real-time monitoring of data flow so your organization can verify integration functionality and troubleshoot issues as they occur.
Access and permissions
Define who can view, build, and activate audiences with granular role-based controls. Balance marketer flexibility with IT’s oversight and security.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.