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Rokt Upcart is an AI-powered ecommerce solution that surfaces relevant first-party and third-party upsells directly on the shopping cart page, delivering over 25% average order value (AOV) lift without disrupting the checkout flow.

Rokt Upcart integrates with ecommerce platforms via Web/mobile SDKs, tag managers, Shopify apps, or server-to-server APIs, depending on the brand’s platform, cart architecture, and implementation requirements. Once integrated, Rokt uses cart context to surface relevant first-party or third-party add-on offers that customers can add directly to their cart. If the customer accepts the offer, the partner’s system treats it as an add-to-cart action, adding the item to the customer’s cart so it can be purchased as part of the same transaction.

• AOV lift: Rokt Upcart delivers over 25% average order value lift through AI-optimized upsells surfaced at the moment of highest purchase intent.
• Flexible deployment: Partners can integrate via Web/mobile SDKs, tag managers, Shopify app, or server-to-server APIs to match their existing stack.
• Brand control: Partners control which brands and offers appear, ensuring every upsell is brand-safe and relevant to their customers.

Yes, partners have full control to allow, block, or prioritize specific brands, industries, campaign types, and creatives for each placement or audience, ensuring only brand-safe offers appear.

Rokt Upcart is part of Rokt’s broader ecommerce product suite, designed to unlock value across the Transaction Moment. Rather than functioning only as a static cart widget, Upcart connects cart-page upsells to Rokt’s ecommerce infrastructure, enabling partners to surface relevant first-party or third-party product offers directly within the shopping flow.

Rokt Upcart is designed to support flexible implementation across different ecommerce environments. Launch timing depends on your cart architecture, product setup, and integration requirements, and Rokt works with your team to identify the best path to implementation.

Rokt Upcart uses cart context and approved transaction signals to surface relevant add-on offers that customers can add directly to their cart.

Rokt Upcart is implemented with performance in mind. Rokt supports SDK implementation best practices, including asynchronous loading where appropriate, to help reduce impact on the cart experience. Actual performance depends on your ecommerce platform, cart architecture, and implementation setup.