Where Relevance Rules

The Rokt Brain is Rokt’s real-time AI and machine learning relevance engine. It powers decisions across the Rokt Network by using first-party data, contextual signals, and real-time transaction context to determine the most relevant action, offer, product recommendation, or experience for each customer during the Transaction Moment.

The Rokt Brain ingests approved first-party data and contextual signals, such as cart content, order value, device, channel, location, previous interactions with Rokt experiences, and partner- or advertiser-provided attributes. It uses AI and machine learning to predict which experience is most likely to create value for each customer, then continuously learns from outcomes such as views, clicks, purchases, and conversions to improve relevance over time.

The Rokt Network is a three-sided ecommerce marketplace connecting partners, advertisers, and customers during the Transaction Moment. Ecommerce partners integrate Rokt to unlock value across checkout and post-purchase surfaces, while advertisers and providers use Rokt to acquire customers or sell products within partner environments. As the network grows, more partners, advertisers, products, offers, and transaction data help improve relevance and value across the ecosystem.

The Rokt Brain helps solve the paradox of choice in ecommerce. Instead of showing customers too many competing or irrelevant options, the Rokt Brain uses real-time decisioning to select the most relevant next action for each customer in the Transaction Moment. This helps partners unlock incremental value, helps advertisers reach high-intent customers more efficiently, and gives customers a cleaner, more relevant experience.

• Relevance at scale: The Rokt Brain helps deliver relevant, individualized experiences for customers across the Transaction Moment.
• Continuous optimization: The Rokt Brain learns from outcomes such as views, clicks, purchases, and conversions to improve relevance over time.
• Network intelligence: As more partners, advertisers, providers, products, and customers participate in the Rokt Network, the Rokt Brain gains more signals to improve decisioning and relevance.
• Cross-product relevance: The Rokt Brain powers personalization and decisioning across Rokt products, including Rokt Ads, Rokt Thanks, Rokt Pay+, Rokt Upcart, Rokt Catalog, and mParticle-powered experiences.

Rokt is SOC 2 Type II, ISO 27001, and GDPR/CCPA compliant and built around first-party data control, privacy, and trust. Partners retain ownership and control over their customer data, and Rokt uses partner data within the Rokt Brain to make relevance decisions without sharing raw partner data with advertisers. Rokt’s platform is designed to respect strict data-sharing and privacy boundaries between parties, with data governance supported by Rokt mParticle and Rokt’s privacy and security controls.

The Rokt Brain is a foundational capability that powers Rokt products. Partners can access the Rokt Brain by integrating Rokt products such as Rokt Thanks, Rokt Pay+, Rokt Upcart, Rokt Catalog, Rokt Ads, or Rokt mParticle, depending on their business goals and where they want to unlock relevance in the Transaction Moment.