Rokt upcart

Over 25% AOV Lift From Every Customer

Boosts sales with in-cart upsells.

How it works

Unlock more revenue without disrupting the customer experience

Leverage Rokt Brain to deliver first and third-party upsells in cart that drive engagement, increase Average Order Value (AOV), and boost customer satisfaction.

A woman with long twisted braids, wearing a black beanie and light-colored jacket, smiles slightly while looking at her phone outdoors under clear blue skies. A translucent overlay reads, “With Rokt: 30% increase in incremental revenue,” highlighting the business impact of the platform.

A smartphone screen displays the Tixsta app's checkout page for an Echo Frenzy concert at The Bowery Ballroom in New York. The ticket is priced at $100 with quantity set to one. Below, there’s an "Add Parking" section offering General and Preferred Parking for $16.99 each, with quantity selectors next to both. General Parking has one spot selected, Preferred Parking has none. A discount code field and a subtotal of $116.99 appear near the bottom.

A young woman sits by a window in a cozy café, smiling slightly as she looks at her smartphone. She wears a beige knit sweater and has long black hair. On the screen, a shopping notification appears, reading: “Added to cart: Hair Oil” with an upsell prompt below it saying “Upsell: Daily skincare set.” Warm pendant lights and a blurred street view reflect through the glass behind her, creating a relaxed, modern shopping moment.

Drive significant revenue uplift at checkout

Dynamic upsells during checkout deliver over 25% average order value (AOV) lift.

Integrate seamlessly with partners and providers

Upcart powers both first-party upsells and third-party provider integrations.

Deliver measurable impact every month

Generates incremental partner gross transaction value (GMV) uplift monthly, demonstrating strong traction and value.

OUR COMMITMENT TO EVERY PARTNER

Trust, transparency, and results

110%+

Net retention

Trusted by the world's leading companies. Results that compound year over year.

Aligned objectives

Our commercial model is aligned with our partners' success. We don't win unless you do.

Transparency

Consistent terms for all clients, including flexible contracts.

Data ownership

Clients own their data. Rokt meets all major privacy standards.

FAQs

What is Rokt Upcart?

Rokt Upcart is an AI-powered ecommerce solution that surfaces relevant first-party and third-party upsells directly on the shopping cart page, delivering over 25% average order value (AOV) lift without disrupting the checkout flow.

How does Rokt Upcart work?

Rokt Upcart integrates with ecommerce platforms via Web/mobile SDKs, tag managers, Shopify apps, or server-to-server APIs, depending on the brand’s platform, cart architecture, and implementation requirements. Once integrated, Rokt uses cart context to surface relevant first-party or third-party add-on offers that customers can add directly to their cart. If the customer accepts the offer, the partner’s system treats it as an add-to-cart action, adding the item to the customer’s cart so it can be purchased as part of the same transaction.

What are the benefits of using Rokt Upcart?

AOV lift: Rokt Upcart delivers over 25% average order value lift through AI-optimized upsells surfaced at the moment of highest purchase intent.
Flexible deployment: Partners can integrate via Web/mobile SDKs, tag managers, Shopify app, or server-to-server APIs to match their existing stack.
Brand control: Partners control which brands and offers appear, ensuring every upsell is brand-safe and relevant to their customers.

Can I control which products appear in Rokt Upcart?

Yes, partners have full control to allow, block, or prioritize specific brands, industries, campaign types, and creatives for each placement or audience, ensuring only brand-safe offers appear.

How is Rokt Upcart different from other cart upsell tools?

Rokt Upcart is part of Rokt’s broader ecommerce product suite, designed to unlock value across the Transaction Moment. Rather than functioning only as a static cart widget, Upcart connects cart-page upsells to Rokt’s ecommerce infrastructure, enabling partners to surface relevant first-party or third-party product offers directly within the shopping flow.

How quickly can I implement Rokt Upcart?

Rokt Upcart is designed to support flexible implementation across different ecommerce environments. Launch timing depends on your cart architecture, product setup, and integration requirements, and Rokt works with your team to identify the best path to implementation.

What data does Rokt Upcart use to personalize offers?

Rokt Upcart uses cart context and approved transaction signals to surface relevant add-on offers that customers can add directly to their cart.

Does Rokt Upcart slow down my cart page?

Rokt Upcart is implemented with performance in mind. Rokt supports SDK implementation best practices, including asynchronous loading where appropriate, to help reduce impact on the cart experience. Actual performance depends on your ecommerce platform, cart architecture, and implementation setup.