Maximize Revenue and Improve Engagement
With Rokt’s AI-driven solutions, you can optimize and increase revenue, enhance customer experience, and drive long-term growth.
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Optimize with Rokt
Unlock new revenue streams without disrupting the customer experience.
Use AI-powered recommendations to surface relevant offers, upsells, and payment incentives.
Increase repeat purchases and engagement through smarter, data-driven interactions.
How you can optimize every transaction with Rokt
Boost order value with relevant upsells
Increase AOV without disrupting the shopping experience. Aftersell offers one-click upsells after purchase.
Enhance checkout with AI-driven relevance
Rokt Pay+ unlocks new revenue by surfacing relevant payment incentives like cashback, installment plans, and co-branded credit card offers.
Monetize the post-purchase experience
Your thank-you page is prime real estate for incremental revenue. Rokt Thanks delivers AI-powered discounts, third-party offers, and loyalty rewards tailored to each customer.
How Rokt compares to traditional ecommerce optimization tools
Rokt Optimization Solutions
Traditional A/B Testing Tools
On-Site Popups & Upsell Apps
Features
Revenue Impact
Direct monetization & revenue uplift
Limited to conversion improvements
Often disrupts user experience
AI Personalization
Real-time, transaction-based relevance
Basic rules-based logic
Generic offers for all visitors
Checkout Integration
Native, seamless experience
Requires manual testing
Can slow down checkout speed
Customer Experience
Non-intrusive, embedded within checkout flow
Can require multiple rounds of optimization
Pop-ups may frustrate users
Increase in click-thru rate through offer testing
How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com
average engagement rate with third-party offers
The Vitamin Shoppe adds profit while improving their customer experience with Rokt Thanks
average value earned per 1M transactions
How Newegg uncovered a new incremental revenue stream without disrupting the customer experience
additional revenue per 1M impressions
SignUp.com opens a new profit channel with Rokt Thanks
Trust, transparency, and results: Our commitment to every partner
Aligned objectives
Our commercial model is aligned with our partners’ success.
Transparency and trust
Transparent and consistent commercial terms for all clients, including flexible contracts.
Control and ownership
Clients own and control their data, and Rokt meets all major privacy standards.
Track record
Trusted by the world’s leading companies with 110%+ net retention.
FAQs
Rokt Optimization solutions use AI to automatically deliver the most relevant offers to each customer, boosting conversions and return on investment without manual effort and wasted ad spend.
Rokt uses advanced machine learning and the Rokt Brain to optimize every campaign in real time. Rokt’s AI analyzes billions of ecommerce transactions and variables to deliver the most relevant offer, creative, and layout for each customer at the exact Transaction Moment, driving higher relevance, engagement, and ROI.
Partners have full control over advertiser categories, brands, creative assets, and campaign types. They can block or approve specific content, set eligibility rules, and prioritize or pin campaigns while maintaining brand safety and compliance.
No, Rokt Optimization is designed to complement, not disrupt, core conversion rates or customer experience, with built-in testing and controls to ensure performance and user satisfaction are maintained or improved.
Traditional A/B testing finds an average best result. Rokt’s AI optimizes in real time for each individual, using machine learning to deliver the most relevant offer at the Transaction Moment, driving higher engagement and revenue beyond manual testing or segmentation.
Smart Bidding automatically optimizes bids in real time to achieve target CPA or ROAS. It analyzes conversion data to raise bids for high-propensity users and lower them for low-propensity ones. For best results, campaigns need at least 20–30 conversions for effective learning and optimization.
Most campaigns enter a 1–2 week learning phase as the system gathers data, after which performance accelerates, improving CPA, ROAS, and conversion rates as targeting and bidding refine.
The Rokt dashboard provides real-time reporting on key metrics like conversions, CPA, ROAS, and attribution accuracy, giving partners transparent insight into performance and optimization progress.
Rokt operates within a closed ecosystem with direct merchant integrations, ensuring 100% verified traffic and no reliance on third-party cookies. We offer granular audience controls and comply with financial services regulations.