Unlock the Power of “And” with the Hybrid CDP.
Activate customer data wherever it lives—streaming in real time or directly from your warehouse. One platform gives you the flexibility to move fast, scale with confidence, and compound every use case.
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Sophisticated. Simplified.
Customizable.
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One experience, every architecture
Real-time pipelines and warehouse-native activation run side by side—and work together when it matters most, so teams move faster without adding tools, rebuilds, or risk.
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Plug in, power more
Stream data from the source, plug in natively to your warehouse, and power 300+ integrations end to end, making the most of the tools and investments you already have.
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Governed data, trusted outcomes
Resolve and enrich identities, enforce consent, and protect data quality at every step. Enterprise-grade guardrails make activation reliable, compliant, and audit-ready.
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Audiences that match the moment
Build and activate AI-powered audiences in an intuitive, no-code UI. Use data in motion, data at rest, or both, so you can personalize in the moment and re-engage at scale.
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Enterprise scale, proven performance
Process billions of events each month to gain a complete understanding of your customer. Trusted by global enterprises to deliver at their most critical moments, and everything in between.
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Your success is our business
We don’t just support your journey—we share it. Award-winning enterprise professional services get you live fast, and help you keep delivering for your customers long after launch.
Designed for multi-channel consumer brands.
Unify, manage, and activate data in the moment
Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.
- IDSync
- Profile and Events APIs
- Data Catalog
- Real-Time Audiences
- Same-session personalization
- Live monitoring & validation
- 300+ native integrations
Activate directly from the warehouse or data lake
Unlock the full power of your warehouse by turning it into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.
- Composable Audiences
- Zero-copy activation
- Customizable data models
- No-code, marketer-friendly interface
- Native downstream integrations
One complete view of your customer
Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, and configurable data strategies.
- Identity Resolution
- User Profiles
- Profile API
- Calculated Attributes
- Predictive Attributes
- Group Identity
- Consent Management
Build the audience your business needs
Segment and activate customers with the best of both worlds: real-time streaming for instant engagement, and warehouse-native for scale and depth. mParticle’s hybrid CDP adapts to every use case without added tools or complexity.
- Intuitive, no-code interface
- Real-Time, Composable, & Hybrid Audiences
- Predictive Audiences
- Audience Connections
- Multivariate Testing
- Match Boost
- Audience Insights
- 300+ native integrations
Personalize and optimize interactions across every touchpoint
mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, lookalike modeling, and real-time decisioning.
- Cortex AI/ML Engine
- Real-time decisioning
- Predictive Attributes
- Predictive Audiences
- Next Best Action
Secure, manage, and leverage your data
Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.
- Custom Access Roles & Permissions
- Data Monitoring & Observability Tracing
- Data Stewardship
- Rules, Filters, Transformations, & Controls
- Zero-copy architecture support
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.
Have questions? We can help.
mParticle is a hybrid customer data platform (CDP) that helps enterprise consumer brands collect, unify, and activate customer data in real time or directly from the data warehouse. The platform enables marketing and data teams to deliver trusted, personalized experiences at scale with strong governance and security.
mParticle helps companies activate customer data across every channel, turning insights into personalized experiences that build trust and loyalty. It unifies real-time and warehouse-native data for a complete customer view, enabling intelligent activation and AI-driven insights.
mParticle headquarters are located in New York City, NY with employees around the world.
Multi-channel consumer brands use mParticle to create an intelligent customer view, lower customer acquisition costs, boost lifetime value, drive operational efficiencies, and activate warehouse data.
Yes, mParticle is fully compliant with both the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). It provides robust privacy controls to ensure that customer data is handled in accordance with these regulations, fostering consumer trust and maintaining legal compliance.
mParticle prioritizes data security, employing advanced security measures to protect customer data. This includes encryption, access controls, and continuous monitoring to safeguard data integrity and prevent unauthorized access. mParticle’s commitment to security ensures that customer data is handled with the utmost care, providing peace of mind for businesses and their customers. We offer the following security features: Single sign-on (SSO), multi-factor authentication (MFA), segregated identity spaces, Transport Layer Security (TLS), data-at-rest encryption using 256-bit AES, and platform compliance (GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2).