Turn resolved identities into measurable performance
Resolve fragmented signals into unified, activation-ready customer profiles for better targeting and more relevance.
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Identity you can measure and optimize
See how identities resolve, trace what changed and why, and measure identity coverage so you can tune your strategy for stronger activation.
ID Sync
mParticle's enterprise-proven identity resolution system adapts to how your brands work in real time. Connect known identifiers with an identity strategy built around your business.
Probabilistic Identity Resolution
Identify customers before they sign in, with just one click, so their experiences can be personalized in real time.
Identity Dashboard
Get a clear view of your identity signal coverage. Use these insights to optimize your identity strategy, improve match rates, and strengthen activation.
Identity Logs
Trace identity calls, lookups, and outcomes to understand how identities resolve and investigate issues.
User Activity and History
See current identifiers, attributes, and activity alongside the history of how each customer profile was built.
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Resolution in one click. Relevance in real time.
Probabilistic Identity Resolution connects anonymous activity to a known customer, so they are addressable on your site and in your audiences.
Real-Time Relevance
Put resolved identity to work. Improve match rates, reach the buying group, and personalize experiences with real-time customer profiles.
Match Boost
Improve match rates across supported paid destinations so more of the audience you build can be reached.
Household Reach
Extend targeting and suppression across the buying group on supported destinations.
Profile API
Access enriched customer profiles in real time to inform relevant experiences across your apps and services.
Connect your data from anywhere, to anywhere.
Connect your existing tech stack with 350+ integrations across data sources and destinations. Bring customer signals together and put unified profiles to work in the tools your team already uses.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.
Questions, answered
mParticle resolves customer identity as signals arrive, bringing new activity into the customer context used for targeting and personalization.
Deterministic identity resolution connects known identifiers at sign-in, which recognizes a customer only after they identify themselves. mParticle's Probabilistic Identity Resolution uses the Rokt Identity Graph to connect anonymous activity to known customers already in your workspace, as it happens. That activity resolves only to profiles you already have, and nothing is merged or written back.
Bringing a customer’s usable identifiers together creates more opportunities for destination platforms to recognize that customer. The Identity Dashboard helps you understand signal coverage, while Match Boost can improve match rates across supported paid destinations.
Your identity strategy determines how anonymous activity connects to a known customer profile, helping preserve the context that led up to sign-in or conversion.
Yes. mParticle supports different identity strategies and configurable identifier priorities. Work with your account team to align the strategy with how your business handles customer identity.
Yes. Identity Logs show identity calls, lookups, and outcomes. User Activity and History shows current profile data alongside how the profile was assembled over time.
Household Reach groups customers who share an identifier, such as a physical address. Use it to target or suppress the buying group on supported destinations.
Identity works within mParticle’s existing governance controls, including role-based access and consent management. These controls help govern who can access customer data and how it moves to connected systems.
Yes. The Profile API provides real-time, on-demand access to customer profiles, including identifiers, attributes, predictive scores, and audience membership. For connecting data sources and destinations, mParticle offers 350+ integrations.
No. It works from your own first-party signals. No third-party identifiers are purchased, no new profiles are created, and nothing is written back to your data.