Transparent identity you can measure and optimize.
Resolve customer identity with full observability built in. See how profiles resolve, trace what changed and why, and measure enrichment impact across every destination.
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Unify and observe
Visualize how identities resolve, measure enrichment coverage across every destination, and optimize your configuration for higher match rates and more performant activation.
Identity Dashboard
Measure and understand identifier coverage at a glance. Analyze coverage to optimize your configuration.
Identity Logs
Detailed insights into every identity call, lookup, and outcome. Turn hours of manual troubleshooting into minutes of self-service diagnostics.
Intelligent Attributes
Enrich your customer profiles with predictive insights such as propensity scores (or as likelihood to churn) to supercharge your marketing strategy.
User Activity and History
A unified, real-time view of every user profile, including how it was built. See current identifiers, attributes, and user activity alongside a full historical view of how identities is resolved over time.
Group Identities
Group users together in various ways (such as household) to augment and extend your audience targeting capabilities.
Real-Time Relevance
Performance starts with your identity configuration. Optimize enrichment coverage to drive stronger match rates and activation downstream.
Match Boost
Observability tools help optimize identity enrichment at the profile level. Then Match Boost instantly begins increasing match rates across destinations like Meta, Google Ads, and Rokt.
Profile API
Real-time, on-demand access to enriched customer profiles anywhere you need them.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.