Enterprise governance. Data you can trust.
mParticle applies enterprise controls for access, data quality, and consent wherever your data moves. So every decision and activation starts with data you can trust.
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Authorize
mParticle controls access with roles you can customize, SSO, MFA, segregated workspaces, and audit logs.
Role-based access control
Each user only gets access to the parts of the platform their role requires, making authentication and compliance efficient.
SSO & MFA
SAML-based single sign-on and multi-factor authentication extend the authentication system your company runs on.
Segregated workspaces
Keep brands, regions, and environments separate so compliance scales with your business.
Audit logs
Every configuration change is recorded, so you can see exactly who changed what, and when.
AI safety
mParticle Agent inherits the role-based permissions of the user controlling it, and the same policies, filters, and privacy controls apply to everything it reads and builds.
Validate
mParticle enforces quality at ingestion, to ensure you have the clearest signals and context.
Data Plans
Define your schema, enforce it at ingestion, and version plans as tracking evolves, so any drift gets caught early.
Data Catalog
Every event, attribute, and identity is documented in one central place, with descriptions and tags for collaboration.
Monitor
mParticle monitors data in real time with end-to-end tracing, system alerts, platform trends, and data streams, so issues surface instantly.
Observability
Trace data end to end, from source to destination, so root causes get fixed, not guessed.
System alerts
Get notified the moment a connection breaks, so issues surface in seconds.
Platform trends
Track volume and health across connections to see what changed, and when.
Livestream
Real-time view of data coming in and out of mParticle, so you can see issues even when other tools are impacted.
Control
Decide where your data goes. Control every outbound flow, with built-in configuration not code.
Filters
Filter data so each destination receives exactly what it should, and nothing it shouldn't.
Rules (custom transformations)
Set policies to automatically transform, cleanse, and enrich data as it enters or leaves mParticle.
Consent management
Track consent against standard GDPR and CCPA frameworks, and use consent controls to decide where data can be sent.
Privacy controls
Manage your consent and automate your opt-out privacy obligations under the GDPR and CCPA with data privacy controls.
Subject requests
Automate access, portability, and erasure requests across your stack, so DSRs stop being a project.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 350+ out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.
Questions, answered
Data is encrypted in transit with TLS and at rest with 256-bit AES, and each client’s data is logically and physically separated in distinct clusters. The platform is ISO 27001 certified, SOC 2 Type II attested, and aligned to GDPR, CCPA, and LGPD. Agentic and AI workflows operate with the same guardrails as your team. Role-based access, data plans, and privacy controls apply to everything they read and build, and nothing goes live without human approval.
mParticle supports GDPR, CCPA, and LGPD obligations through consent management, privacy controls, and automated data subject requests. Consent and opt-out state is enforced on outbound flows, and access, portability, and erasure requests can be forwarded to downstream tools as configuration rather than engineering work.
Yes, mParticle lets you set custom data filters and transformation rules to control exactly what flows in and out.
mParticle Data Plans enforce your schema on ingestion, and real-time alerts notify your team the moment something breaks, so issues get fixed before they spread downstream. Our customer success team also works with you to monitor data flows and optimize your customer data strategy.
mParticle is ISO 27001 certified and SOC 2 Type II attested. Data is encrypted in transit with TLS and at rest with 256-bit AES, and each client’s data is logically and physically separated in distinct clusters.
Yes. mParticle integrates with consent management platforms including OneTrust, Ketch, and Didomi, so the consent state you collect decides what forwards to each downstream partner.
mParticle Agent operates within the authenticated user’s existing role-based permissions and workspace access, and it cannot bypass platform privacy controls. It remains read-only until the user explicitly confirms and saves an audience; activation is a separate manual step that the Agent cannot perform.