Designed to elevate. Built to execute.
One marketer. One platform. The strategy, data fluency, and execution of an entire team behind you.
Not just an agent. Your agent.
Start with a question. End with a plan your team approves. That’s performance, made easy.
Smarter strategy
Proposals arrive as suggestions with a clear rationale you can unpack, not black-box answers.
Faster workflows
Move from a marketing goal to an audience you can review and refine in conversation.
Stronger outcomes
Bring more intentional targeting to acquisition, lifecycle, and retention campaigns.
One conversation. A platform of possibilities.
The questions change. The conversation doesn't. Explore your data, build an audience, or shape a prediction with mParticle Agent.
Who should this campaign reach?
Describe who you want to reach. mParticle Agent surfaces relevant signals and proposes an audience you can review and refine, so your targeting reflects your strategy, not just familiar segments.
What will my customers do next?
Start with the outcome you want to predict. Work through the relevant data, inputs, and requirements with mParticle Agent, then review and refine a proposed prediction setup.
What am I not seeing in my data?
Discover what data you have, see which events are used most, identify your highest-value audiences, and visualize the answers to decide where to focus next.
A team of experts. Always on.
The decisions that shape performance start before the campaign does. Built directly into mParticle's hybrid platform, one Agent brings strategy, data exploration, audience building, and predictive insights into the same conversation.
The strategist
Start with the outcome you want. Connect your marketing goal to relevant signals, audience opportunities, and predictive intelligence.
The analyst
Ask questions about your customer data, explore attributes and events, and visualize the patterns that inform your next move.
The builder
Turn intent into audience logic and proposed prediction setups you can inspect and refine, so your time goes to shaping the logic instead of assembling it.
The platform behind the prompt.
Activate customer data wherever it lives.
Stream behavior in real time, reach deep history in your warehouse, or use both in the same audience. One architecture, one consistent strategy, and mParticle Agent built in.
- Real-time streaming
- Warehouse-native, zero-copy
- mParticle Agent
- Hybrid, Real-Time, and Composable Audiences
- Calculated Attributes
- Profile & Events APIs
- 350+ integrations
Unify, manage, and activate in the moment.
Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to connected systems for enhanced personalization and relevance.
- IDSync
- Profile and Events APIs
- Data Catalog
- Real-Time Audiences
- Same-session personalization
- Live monitoring & validation
- 350+ integrations
Unlock the full power of your warehouse.
Turn your cloud data warehouse or data lake into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.
- Composable Audiences
- Zero-copy activation
- Customizable data models
- No-code, marketer-friendly interface
- Native downstream integrations
Resolve more. Reach more.
Resolve known identities as signals arrive, and use Probabilistic Identity Resolution to resolve anonymous activity to known customers without a sign-in. Turn stronger identity coverage into more customers you can reach in the moment.
- IDSync
- Probabilistic Identity Resolution
- Identity Dashboard
- Identity Logs
- User Activity and History
- Profile API
Build the audience the moment demands.
Describe the goal or define the logic yourself. Combine real-time behavior, warehouse data, and predictive signals to create audiences that stay current wherever you activate.
- Hybrid, Real-Time, and Composable Audiences
- mParticle Agent
- Audience Builder
- Audience Insights
- Real-Time Activation
Predict their next move. Make yours first.
Anticipate customer behavior and focus your marketing on what comes next. Use predictive intelligence to prioritize audiences and inform the experiences you deliver.
- Predictions through mParticle Agent
- Predictive Attributes
- Predictive Audiences
Move fast on data you trust.
Control access, enforce quality, monitor every flow, and apply consent everywhere customer data moves. The same guardrails govern your agentic and predictive workflows.
- Role-Based Access
- Data Plans
- Data Catalog
- Observability
- Consent Management
Your questions, answered.
Built into mParticle’s hybrid platform, mParticle Agent helps marketers explore customer data, build audiences, and shape predictions through conversation. It grounds recommendations in workspace data and makes the proposed logic available for review and refinement.
Ask what data you have, which events are used most, or which audience is highest-value, and visualize the answers. You can also ask it to propose or refine an audience, or guide you through predictive goals and setup.
No. The agent proposes, you decide. It stays read-only until you explicitly confirm and save, and activation is a separate manual step the agent cannot perform. Nothing reaches a customer without a person approving it first.
Yes. Every proposal arrives with the reasoning behind it, so you can unpack why a signal was chosen or a segment was drawn before you approve it. The point is a recommendation you can interrogate, not an answer you have to trust blind.
mParticle’s Audience Agent operates within the authenticated user’s existing role-based permissions and workspace access, and it cannot bypass platform privacy controls. It remains read-only until the user explicitly confirms and saves an audience; activation is a separate manual step that the Agent cannot perform.
Your first-party customer data in mParticle, and nothing else. The agent is grounded in the profiles, events, and audiences already in your workspace, and the same Data Plans, filters, and consent controls that govern your team govern what it can read.
No. You review and approve the proposed work before saving it. Audience activation and destination configuration remain separate steps in the standard mParticle workflow.
Yes. Review its definition and rationale, then refine it in conversation before approving it.
The Agent works within the authenticated user’s workspace context and permissions. Existing governance and privacy controls continue to apply.