顧客データを保護し、信頼を維持しましょう
顧客データの可視性と管理を強化することで、リスクとコンプライアンス違反を減らします。
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検証
マーケティング技術スタックの良し悪しは、それを支えるデータ次第です。お客様の顧客データが常にクリーンで同意されていることを保証します。
データプラン
必要なデータスキーマを作成して適用することで、インストゥルメンテーションのエラー、脱落、不統一を防ぎ、マーケティング技術スタックが高品質の顧客データによって強化されるようにします。
データカタログ
すべてのイベント、属性、ID データの完全なリストを 1 か所にまとめ、チームが説明やタグを追加して、組織全体でのデータコラボレーションを促進できます。
Stronger outcomes
Activation results enrich the audience and campaign context, so each campaign improves the next.
[承認]
アクセスを簡単にカスタマイズして、適切なユーザーが適切な機能にアクセスできるようにします。
ロールベースのアクセス制御
プラットフォームの特定の部分にアクセスする権限を持つユーザーをカスタマイズして、すべてのユーザーにわたる完全なコンプライアンスと制御を確保します。
アイデンティティー共有
同じ組織内のアカウント間でデータを共有することで、コンプライアンスを損なうことなく規模のメリットを享受できます。
What am I not seeing in my data?
A plain-language map of what you have, with gaps and changes flagged before they cost you.
A team of experts. Always on.
The decisions that shape performance start before the campaign does. The agentic layer of the Performance Engine makes them smarter and scales them further.
The strategist
Every build starts from the outcome, weighing what predicts it against what’s worked before.
The analyst
Reads every event and attribute across all of your data, and surfaces the signals you never knew to look for.
The builder
Logic written, model fitted, audience built, so your time goes to strategy instead of setup.
The platform behind the prompt.
Activate customer data wherever it lives.
Stream behavior in real time, reach deep history in your warehouse, or use both in the same audience. One architecture, one consistent strategy, and the Performance Engine built in.
- Real-time streaming
- Warehouse-native, zero-copy
- Audience, Predictions, and Data Explorer Agent
- Hybrid, Real-Time, and Composable Audiences
- Calculated Attributes
- Profile & Events APIs
- 300+ native integrations
Unify, manage, and activate in the moment.
Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.
- IDSync
- Profile and Events APIs
- Data Catalog
- Real-Time Audiences
- Same-session personalization
- Live monitoring & validation
- 300+ native integrations
Unlock the full power of your warehouse.
Turn your cloud data warehouse or data lake into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.
- Composable Audiences
- Zero-copy activation
- Customizable data models
- No-code, marketer-friendly interface
- Native downstream integrations
Resolve more. Reach more.
Resolve identities as each signal arrives, see how every profile came together, and turn stronger identity coverage into more precise activation.
- IDSync
- Identity Dashboard
- Identity Logs
- User Activity and History
- Profile API
Build the audience the moment demands.
Describe the goal or define the logic yourself. Combine real-time behavior, warehouse data, and predictive signals to create audiences that stay current wherever you activate.
- Hybrid, Real-Time, and Composable Audiences
- Audience Agent
- Audience Builder
- Audience Insights
- Real-Time Activation
Predict their next move. Make yours first.
Predict who will act, identify the next best action, and find more customers who share the patterns behind a high-performing audience. Put that intelligence to work across acquisition and lifecycle programs.
- Predictions Agent
- Future Behavior
- Next Best Action
- Similar Customers
- Predictive Attributes
- Predictive Audiences
Move fast on data you trust.
Control access, enforce quality, monitor every flow, and apply consent everywhere customer data moves. The same guardrails govern your agentic and predictive workflows.
- Role-Based Access
- Data Plans
- Data Catalog
- Observability
- Consent Management
Your questions, answered.
mParticle’s agentic platform is a layer of the Performance Engine that turns questions about your customer data into work you can review and approve. Describe an outcome in plain language, and it proposes the audience, the prediction, or the data answer, with its reasoning attached. You keep the final say on everything that goes live.
Ask who a campaign should reach, what your customers are likely to do next, or what you are missing in your data. The agent returns a review-ready audience sized and explained, customer-level predictions for conversion, churn, or upgrade, and a plain-language map of the data you hold with gaps flagged.
No. The agent proposes, you decide. It stays read-only until you explicitly confirm and save, and activation is a separate manual step the agent cannot perform. Nothing reaches a customer without a person approving it first.
Yes. Every proposal arrives with the reasoning behind it, so you can unpack why a signal was chosen or a segment was drawn before you approve it. The point is a recommendation you can interrogate, not an answer you have to trust blind.
mParticle’s Audience Agent operates within the authenticated user’s existing role-based permissions and workspace access, and it cannot bypass platform privacy controls. It remains read-only until the user explicitly confirms and saves an audience; activation is a separate manual step that the Agent cannot perform.
Your first-party customer data in mParticle, and nothing else. The agent is grounded in the profiles, events, and audiences already in your workspace, and the same Data Plans, filters, and consent controls that govern your team govern what it can read.