Unlock the Power of “And” with the Hybrid CDP.
Activate customer data wherever it lives—streaming in real time or directly from your warehouse. One platform gives you the flexibility to move fast, scale with confidence, and compound every use case.
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Sophisticated. Simplified.
Customizable.
01
The Performance Engine, built in
Agentic and predictive intelligence sharpens who to reach and what to do next. Performance Accelerators improve reach, scale, and activation to turn those decisions into measurable lift.
02
One experience, every architecture
Real-time pipelines and warehouse-native activation run side by side—and work together when it matters most, so teams move faster without adding tools, rebuilds, or risk.
03
Plug in, power more
Stream data from the source, plug in natively to your warehouse, and power 350+ integrations end to end, making the most of the tools and investments you already have.
04
Governed data, trusted outcomes
Resolve and enrich identities, enforce consent, and protect data quality at every step. Enterprise-grade guardrails make activation reliable, compliant, and audit-ready.
05
Audiences that match the moment
Build and activate AI-powered audiences in an intuitive, no-code UI. Use data in motion, data at rest, or both, so you can personalize in the moment and re-engage at scale.
06
Enterprise scale, proven performance
Process billions of events each month to gain a complete understanding of your customer. Trusted by global enterprises to deliver at their most critical moments, and everything in between.
Designed for multi-channel consumer brands.
Your goals. Your data. Your Agent.
Start with what you want to achieve. mParticle Agent explores your customer data, builds audiences, and recommends and creates predictions around your goals. See the reasoning and refine the result in conversation.
- mParticle Agent
- Data exploration and visualization
- Goal-first audience and prediction creation
- Conversational refinement
- Visible reasoning and review
Unify, manage, and activate data in the moment.
Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to connected systems for enhanced personalization and relevance.
- IDSync
- Profile and Events APIs
- Data Catalog
- Real-Time Audiences
- Same-session personalization
- Live monitoring & validation
- 350+ native integrations
Unlock the full power of your warehouse.
Turn your cloud data warehouse or data lake into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.
- Composable Audiences
- Zero-copy activation
- Customizable data models
- No-code, marketer-friendly interface
- Native downstream integrations
Resolve more. Reach more.
Resolve identities as each signal arrives whether anonymous or known, see how every profile came together, and turn stronger identity coverage into stronger activation.
- IDSync
- Identity Dashboard
- Identity Logs
- User Activity and History
- Profile API
- Probabilistic Identity Resolution
Build the audience the moment demands.
Describe the goal or define the logic yourself. Combine real-time behavior, warehouse data, and predictive signals to create audiences that stay current wherever you activate.
- Hybrid, Real-Time, and Composable Audiences
- mParticle Agent
- Audience Builder
- Audience Insights
- Real-Time Activation
Predict their next move. Make yours first.
Predict who will act, identify the next best action, and find more customers who share the patterns behind a high-performing audience. Put that intelligence to work across acquisition and lifecycle programs.
- Predictions through mParticle Agent
- Future Behavior
- Next Best Action
- Similar Customers
- Predictive Attributes
- Predictive Audiences
Move fast on data you trust.
Control access, enforce quality, monitor every flow, and apply consent everywhere customer data moves. The same guardrails govern your agentic and predictive workflows.
- Role-Based Access
- Data Plans
- Data Catalog
- Observability
- Consent Management
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 350+ out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.
Have questions? We can help.
mParticle is a hybrid customer data platform (CDP) that helps enterprise consumer brands collect, unify, and activate customer data in real time or directly from the data warehouse. The platform enables marketing and data teams to deliver trusted, personalized experiences at scale with strong governance and security.
mParticle helps companies activate customer data across every channel, turning insights into personalized experiences that build trust and loyalty. It unifies real-time and warehouse-native data for a complete customer view, enabling intelligent activation and AI-driven insights.
mParticle headquarters are located in New York City, NY with employees around the world.
Multi-channel consumer brands use mParticle to create an intelligent customer view, lower customer acquisition costs, boost lifetime value, drive operational efficiencies, and activate warehouse data.
Yes, mParticle is fully compliant with both the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). It provides robust privacy controls to ensure that customer data is handled in accordance with these regulations, fostering consumer trust and maintaining legal compliance.
mParticle prioritizes data security, employing advanced security measures to protect customer data. This includes encryption, access controls, and continuous monitoring to safeguard data integrity and prevent unauthorized access. mParticle’s commitment to security ensures that customer data is handled with the utmost care, providing peace of mind for businesses and their customers. We offer the following security features: Single sign-on (SSO), multi-factor authentication (MFA), segregated identity spaces, Transport Layer Security (TLS), data-at-rest encryption using 256-bit AES, and platform compliance (GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2).