Kundendateninfrastruktur, die so konzipiert ist, dass sie mit Ihrem Unternehmen skaliert werden kann
Optimieren Sie Ihr Event-Tracking auf intelligente Weise und verbinden Sie Ihre Kundendaten direkt mit Ihrem Cloud-Data Warehouse und anderen Marketinganwendungen — und schützen Sie gleichzeitig die Datenqualität und -kontrolle während der Übertragung.
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Put budget behind acquisition built for long-term value.
01
Better-fit customers from the start
Prioritize customers with the strongest signals of future value, not just likelihood to convert once.
02
Spend that works harder over time
Allocate budget toward audiences expected to drive stronger payback after the first conversion.
03
More customers like your best ones
Expand from high-value customers to reach more that show similar potential.
04
Optimization that learns from value
Conversion and value signals flow back server-side, so platforms can learn from higher-quality outcomes.
Put your strongest data behind the media buy.
Bring your most valuable customer signals into paid channels to drive more effective acquisition.
Predict future value: Predictive Audiences
Score customers against a goal you define, such as repeat purchase, upgrade, revenue, or high lifetime value.
Expand from high-value customers: Audience Expansion
Use high-value customers as a seed audience, then control how broadly the audience expands.
Improve downstream matching: Match Boost
Increase match at activation so more of your priority audience can be reached across paid destinations.
Route value events server-side: Conversions API
Route first-party conversion and value events to downstream ad platforms through server-side integrations.
Built to make acquisition quality actionable.
Define quality on your terms
Set acquisition goals around the outcomes that matter most, from repeat purchase and upgrades to revenue or lifetime value.
Turn scores into spend-ready audiences
Activate predictive scores and high-value segments as paid audiences your channels can use.
Keep acquisition quality improving
Use outcome data to inform the next model, audience, and campaign cycle.
Questions, answered
Predictive Audiences scores customers against a value or conversion action you define, such as repeat purchase, upgrade, or high lifetime value, using first-party signals.
Your team defines the goal — repeat purchase, premium tier, higher predicted lifetime value, or another behavior tied to business value.
Conversion optimization focuses on who is likely to convert. Value-based acquisition focuses on who is likely to drive more value after they convert.