Create a customer 360°

Power All Personalization With an Intelligent Customer 360º

Having a unified customer 360º is no longer enough. Customer profiles need to be extensible and intelligent, taking into account customer context, such as where they are in the journey and what they may be likely to do next.

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Move beyond integration to intelligence

Flexible and customizable ID resolution

Every business has a unique set of needs that no one-size-fits-all approach can address. With IDSync, we help you craft the right identity strategy to best align personalization, privacy, and compliance.

Understand relationships between customers

Grouping makes it easy to associate multiple users with the same group ID to improve addressability in ad campaigns and better understand household interactions and preferences.

Customer insights powered by an intelligent customer 360º

Move beyond integration to intelligence. A unified customer view is no longer enough to navigate today’s challenges, and teams need an intelligent customer view powered by AI-driven insights.

Improved understanding of the customer journey

By unifying and enriching your customer data into intelligent profiles, mParticle helps you visualize the journey from any starting point or ending point to optimize conversion throughout the entirety of the funnel.

mParticle is essential for Klarna because no matter what touchpoint a customer interacts on, we’re able to create a unified profile. We also have the ability to integrate different attributes, including our predictive attributes, within the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

mParticle allows us to simplify our customer data pipeline and deliver real-time personalized experiences. With mParticle, we can create a 360-degree view of the customer across our brands and power real-time experiences that increase guest engagement.

Asher Perlmutter

Chief Technology Officer, RBI

mParticle was our top contender to partner with for a wide range of reasons. We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer.

Karan Gupta

Global Head of CRM, Marley Spoon

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, Sofi

Designed for multichannel consumer brands

Unify, manage, and activate data in the moment

Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.

IDSync
Profile and Events APIs
Data Catalog
Real-Time Audiences
Live monitoring & validation
300+ native integrations

Explore real-time

Activate directly from the warehouse or data lake

Unlock the full power of your warehouse by turning it into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.

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Composable Audiences
Zero-copy activation
Customizable data models
No-code, marketer-friendly interface
Native downstream integrations

Explore composable

One complete view of your customer

Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, and configurable data strategies.

Identity Resolution
User Profiles
Profile API
Calculated Attributes
Predictive Attributes
Group Identity
Consent Management

Explore customer 360°

Build the audience your business needs

Segment and activate customers with the best of both worlds: real-time streaming for instant engagement, and warehouse-native for scale and depth. mParticle’s hybrid CDP adapts to every use case without added tools or complexity.

Intuitive, no-code interface
Real-Time, Composable, & Hybrid Audiences
Predictive Audiences
Audience Connections
Multivariate Testing
Audience Insights
300+ native integrations

Explore segmentation

Personalize and optimize interactions across every touchpoint

mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, lookalike modeling, and real-time decisioning.

Cortex AI/ML Engine
Real-time decisioning
Predictive Attributes
Predictive Audiences
Next Best Action

Explore artificial intelligence

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

Custom Access Roles & Permissions
Data Monitoring & Observability Tracing
Data Stewardship
Rules, Filters, Transformations, & Controls
Zero-copy architecture support

Explore governance

See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your dining guests.

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Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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