Infrastructure de données clients conçue pour s'adapter à votre activité
Rationalisez intelligemment le suivi de vos événements et connectez les données de vos clients directement à votre entrepôt de données dans le cloud et à d'autres applications marketing, tout en protégeant la qualité et la gouvernance des données en transit.
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Scale acquisition without losing precision.
01
Match Boost — Reach more of the audience you already built.
Build from the behaviors your strongest customers share, so acquisition begins with a clearer path to conversion.
02
Scale without going broad
Grow beyond known customers without defaulting to broad targeting that can dilute performance.
03
Reach you can actually activate
Make more of each audience reachable before spend goes live, so the segment you build performs the way you want.
04
Faster launches, faster learning
Turn customer insight into paid audiences faster, with fewer manual steps between ideation and activation.
Turn customer behavior into acquisition-ready audiences.
Define the seed, expand with control, improve match, and prioritize likely converters.
Define the seed audience: Audience Agent
Describe the audience you want. Audience Agent surfaces relevant events and attributes to review, refine, and save.
Expand the audience: Audience Expansion
Turn selected seed audiences into larger acquisition audiences, with controls for scale and precision.
Increase activation match: Match Boost
Raise match rates by up to 2x so more of each audience can be reached across supported paid destinations.
Score conversion likelihood: Predictive Audiences
Score customer profiles against the conversion action you care about, so teams can prioritize audiences more likely to act.
Built to make acquisition strategy repeatable.
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Repeatable audience creation
Turn new acquisition ideas into launchable audiences without rebuilding the logic every time.
Guardrails for scalable growth
Set the rules, limits, and activation standards that keep expansion aligned to your strategy.
A learning loop that compounds
Use each conversion to sharpen the next seed, audience, and activation cycle.
Questions, answered
Audience Expansion finds new people who share meaningful behaviors with a seed audience, such as your highest-performing customers.
You build the seed from your first-party data and your own definition of a valuable customer, so your team controls how broadly the audience expands before activating across destinations.
Describe the audience you want, and Audience Agent surfaces the events and attributes that define it and proposes an audience to review and save. Expansion, match, and activation run through the standard workflow.