Any Audience. Every Use Case.
From in-the-moment personalization to long-term retention, mParticle makes segmentation flexible, fast, and built to maximize performance at any scale.
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Segment and target
Easily build any audience you can think of. Deliver offers and campaigns tailored to customer interests with mParitcle’s flexible audience segmentation engine.
Audience builder
Meet the audience builder anyone can use. Categorize users through shared behavior, and identify those users’ relationships with target behavioral events.
Real-Time Audiences
Engage customers in the moments that matter most. Real-time audiences keep campaigns in sync with customer behavior, so every interaction feels timely and relevant.
Composable Audiences
Zero-copy segmentation connects directly to your warehouse, making it easy to run big campaigns and retention programs that stay consistent with your enterprise data models.
Hybrid Audiences
Optimize every use case with one platform. Hybrid segmentation combines real-time responsiveness with warehouse-native scale, so you can personalize instantly and reengage with confidence.
Predict
Imagine auto-pilot mode for your segmentation—that’s a reality with mParticle’s AI engine.
Rather than relying on manually-constructed audiences relying on heuristics transposed from other channels, set a goal and let the power of Cortex, mParticle’s AI engine, dynamically populate and update audience segments based on performance goals in real time.
Cortex AI engine
Dynamically populate and update audience segments based on performance goals, in real time. Reengage the right customers at the right times.
Lookalike audiences
Reach new customers who behave like your best existing customers. Analyze user behaviors and preferences to scale customer acquisition, expand reach, and optimize engagement with our advanced AI engine.
Predictive decisioning
Personalization efforts can use heuristic criteria or use predictive criteria (criteria that Cortex-powered machine learning determines based on its continuous crunching of the data).
Orchestrate
Never miss an opportunity to connect with your customers across all channels in the moments that matter.
300+ integrations
Our robust ecosystem of real-time API-based integration partners ensures you keep pace with your customer across all channels.
Real-time audiences
Coordinate audiences across real-time and warehouse-native channels to deliver consistent, connected experiences everywhere your customers engage.
Omnichannel audience decisioning
Create real-time audiences across all channels to personalize experiences, boost engagement, and drive higher conversion through smarter segmentation.
Optimize
Experiment with different marketing tactics and compare performance across segments. Understand what creates the greatest impact.
Audience splits
mParticle’s marketer-friendly UI makes it easy to split audiences and develop control groups for more accurate and precise testing.
Activate
Take your segmentation a step further by easily identifying where customers get stuck in their journey, and activate campaigns to address that friction. The best part: No development work is required.
User predictions
Set a goal and let predictive audiences do the work for you. No complex audience building, SQL, or imported heuristics needed—just better performance at unprecedented scale.
Journey activation
Seamlessly activate audiences directly from your funnel analysis to target users with offers and messages that help drive engagement and optimize conversion at any point throughout the entire funnel.
Journey analysis
Build funnels and cohorts based on an in-depth analysis of how customers move through your product in real time.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.