Real-Time Relevance Across Every Transaction, Now In-Store

Building for every Transaction Moment 

The Transaction Moment™ is the high-intent window where a customer is actively buying, when their attention, intent, and trust peak at once. In a physical store, this moment happens at the register, the self-checkout terminal, the kiosk, or the ticket counter. The customer has already chosen what they want, committed to the purchase, and is looking directly at the screen in front of them. It is one of the highest-attention windows in commerce, and until now the intelligence layer that ecommerce partners run online has stopped at the store door.

Rokt has helped ecommerce partners make the Transaction Moment more relevant online, across selection, cart, payment and confirmation. We focused on the ecommerce moment and spent 13 years obsessing about getting this right. We continue to listen to our partners, and that has shaped every surface Rokt builds for the Transaction Moment, so relevance can follow the customer wherever they go. Now, Rokt is extending the same intelligence, demand, and controls into the in-store transaction flow, across the surfaces partners already own. 

Rokt Thanks for In-Store delivers personalized offers at the moment the in-store transaction completes, on the screens partners already own across grocery lanes, self-checkout, quick-service kiosks, ticket counters, and travel check-in.

Extend relevance in-store

Rokt Thanks for In-Store is powered by the Rokt Brain, Network and Rokt mParticle, the engine behind real-time relevance. The same premium advertiser network and real-time decisioning that decide what appears online, now decide the most relevant offer at the physical checkout. This brings the intelligence of the online experience in-store and unlocks incremental revenue from transactions partners already have. 

Protect customer trust and control

Rokt uses only the first-party identifiers ecommerce partners share to recognize each customer securely, without introducing another channel or exposing customer data or the customer relationship to the risks of an additional third party. Advertiser and category controls determine what can appear, while built-in safeguards protect the speed and quality of the checkout experience. Every customer sees one relevant, approved message, and the relationship remains entirely the partner's.

Expand without added complexity

Rokt Thanks for In-Store activates on the screens partners already have in their stores and connects them to the same technology and premium advertiser network that currently powers Rokt Thanks. There is no new hardware or fixtures to install or advertiser relationships to build. Ecommerce partners gain a new revenue stream from the infrastructure and transactions they already have, from one Rokt partnership across surfaces. Revenue generated by Rokt through in-store placements is reported alongside Rokt Thanks on the confirmation page, giving partners visibility into the incremental revenue in-store adds.

Meet the customer at every transaction

Customers transact everywhere. Relevance should follow. The Rokt Brain, Rokt's intelligence layer, has been continually refined over 13 years of machine learning and applied across 13 billion+ transactions annually. It's what makes every digital transaction moment a more relevant experience for the customer. Rokt Thanks for In-Store brings the same intelligence, experience, controls and reporting that our ecommerce partners already know and trust online, to their physical checkout.

Frequently Asked Questions

What is Rokt Thanks for In-Store?

Rokt Thanks for In-Store extends real-time relevance to the physical checkout. It delivers personalized offers at the moment a customer completes an in-store transaction, on the screens partners already own at grocery lanes, self-checkout, quick-service kiosks, ticket counters, and travel check-in.

How does Rokt Thanks for In-Store work?

Rokt Thanks for In-Store activates on the screens partners already have in their stores and connects them to the same premium advertiser marketplace that powers Rokt Thanks on the confirmation page. The Rokt Brain evaluates each transaction in real time and selects the most relevant offer for that customer, using only the first-party identifiers the ecommerce partner shares.

Where does Rokt Thanks for In-Store run?

Rokt Thanks for In-Store can run on the existing screens at a partner's physical checkout, including grocery lanes, self-checkout terminals, quick-service kiosks, ticket counters, and travel check-in.

Does Rokt Thanks for In-Store require new hardware?

No. Rokt Thanks for In-Store activates on the screens partners already have in their stores. There is no new hardware or fixtures to install and no advertiser relationships to build. 

How does Rokt protect customer data in store?

Rokt uses only the first-party identifiers partners share to recognize each customer securely. No new network enters the checkout, and no additional third party sits between the partner and the customer. Advertiser and category controls determine what can appear, and built-in safeguards protect the speed and quality of the checkout experience.

How is Rokt Thanks for In-Store measured?

Revenue generated by Rokt through in-store placements is reported in the same platform as the ecommerce confirmation page. Partners see both surfaces on one report, so online and in-store performance sit next to each other for easy comparison. 

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