GTM Half-Year Review

Coming together to align and accelerate

In August, our GTM teams came together for the Half-Year Review and Q3 Kickoff. It was a moment to reflect on the first half of the year, celebrate wins, and align on priorities for the months ahead.

Setting the pace for growth

As Rokt continues to scale, the session set the tone for an ambitious second half of the year. With a focus on unlocking the Transaction Moment™ for the world’s leading companies, the event reinforced our commitment to driving impact for our partners and creating new opportunities across the business.

Join us on the journey

We’re scaling fast and looking for ambitious talent to help us shape what’s next.

A large audience sits facing a stage with two speakers and dual screens displaying “Welcome ONE ROKT 08 25” in bold pink branding, at a corporate event in a modern, industrial-style venue.

NYC Summer Party

A rooftop turned carnival

Last week, our NYC rooftop came alive as a full-blown carnival. From classic games to sweet treats, the night brought Rokt’stars together to celebrate summer with plenty of laughter, energy, and real connection.

Culture in action

Every Rokt office hosts a summer party, creating space to connect and celebrate as a global team. Events like these highlight what makes Rokt unique: a culture that thrives on community, celebrates wins together, and makes space for fun along the way.

Want to be there for the next one? Check out our open roles on our career page

A cheerful group of young adults poses for a photo in front of a white backdrop, many flashing peace signs and smiling. The setting appears casual and social on the Rokt NYC Office Rooftop..
A large balloon display with the ROKT logo stands in a brightly lit office hallway, near a red-and-white striped table where two people are chatting.

Women Who Rokt Happy Hour

An evening of connection

Our summer Women Who Rokt Happy Hour brought Rokt’stars together for an evening of connection and reflection. The event created space to share stories, celebrate milestones, and learn from the moments that have shaped women across Rokt.

The value of making space

By opening up about challenges and triumphs, we deepened our sense of community and reinforced the importance of making space for honest conversations. These shared experiences highlight what makes Rokt not only a place to grow professionally but also a culture where people support one another.

A group of people seated outdoors laugh and smile during a lively event or performance. The crowd appears engaged and joyful, surrounded by leafy plants and natural light.

Pride Month Rooftop Party

Pride on the rooftop

We wrapped up Pride Month with a rooftop party that brought our Rokt’stars together to celebrate community, connection, and authenticity. The event was filled with energy and joy, reflecting the spirit of inclusivity that powers our culture year-round.

Our commitment to inclusivity

At Rokt, Pride is more than a month. Through our Employee Resource Groups (ERGs) and ongoing initiatives, we’re committed to creating a workplace where everyone feels supported, valued, and free to bring their whole selves to work.

A lively rooftop party with people socializing among greenery, under strings of rainbow Pride flags. Guests are chatting, holding drinks, and enjoying a warm, festive outdoor atmosphere.

Rokt’athon - The AI Edition

How Rokt’stars are shaping the future with artificial intelligence

Rokt’athon – The AI Edition brought the entire company together for a high-energy sprint, turning bold ideas into working AI solutions in just 48 hours. Teams tackled real business challenges head-on, showcasing Rokt’s culture of experimentation, collaboration, and our commitment to unlocking new value through technology.

What set this Rokt’athon apart was its focus on impact. Instead of chasing hypothetical ideas, The AI Edition zeroed in on practical, business-driven outcomes. Teams developed AI-powered solutions spanning workflow automation to customer insights, fostering rapid learning, creative problem-solving, and cross-functional collaboration.

  • 100+ participants from every department
  • 20+ AI-powered projects delivered in 48 hours
  • 5 winning teams recognized for impact and creativity

Key outcomes and takeaways

  • Accelerated AI adoption across teams
  • New tools and prototypes now in pilot or production
  • Strengthened Rokt’s culture of experimentation and continuous improvement

Learn more about innovation at Rokt

Three men stand in discussion during a tech event called “ROKT’ATHON,” each holding laptops in a casual lounge area with modern furniture and a chessboard on the table.
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