Mejorar la comprensión de los clientes

Información práctica para obtener mejores resultados

Responda fácilmente a cualquier pregunta sobre el recorrido del cliente con una visión inteligente de las rutas de conversión en todos los puntos de contacto para optimizar la experiencia del cliente y enriquecer continuamente el contexto del cliente.

Which CDP gets you to revenue lift faster
Start in weeks, not months

Deploy and see lift early in your first campaign cycle.

Performance, made easy

Performance Accelerators drive stronger outcomes in fewer clicks.

Reach the right buyer

Engage your audience in the perfect moment and place, without extra engineering work.

How mParticle stacks up vs Hightouch

mParticle’s Performance-First CDP

A performance-first Hybrid CDP that unifies real-time and warehouse-native workflows under a single identity graph. Your warehouse stays your source of truth. mParticle adds a robust performance engine on top, built on a foundation proven in over 13 years with enterprise brands.

Hightouch’s Warehouse-First Platform

The leader in warehouse-first Composable CDPs. Most workflows depend on the warehouse as the single runtime, and real-time capabilities are newer additions layered on top.

Features
mParticle
Hightouch
Speed to value
Yes
mParticle
Deploy in weeks. One-click activation. Lift in first campaign cycle.
Partial
Hightouch
Fast base deploy. Performance features require separate multi-step setup per Hightouch docs.
Architecture flexibility
Yes
mParticle
Hybrid CDP: real-time + warehouse-native, one identity graph. No data duplication.
Limited
Hightouch
Warehouse-first. Real-time capabilities are newer additions. Some features in separate modules.
Real-time identity resolution
Yes
mParticle
Real-time, in-session, and deterministic. 13 years enterprise infrastructure. Enhanced by Match Boost and Household Reach.
Limited
Hightouch
Runs on batch with scheduled queries. Adaptive Identity resolution launched July 2025, less proven than platforms with years of maturity. Also has Match Booster with Householding.
Data ingestion
Yes
mParticle
Warehouse data + real-time behavioral streams, side by side in one platform.
Limited
Hightouch
More suited for warehouse-modeled data. Not ideal for teams that need ingestion and activation as behavior happens.
Agentic workflows
Yes
mParticle
Agentic workflows powered by a high-performance engine that’s driven measurable revenue outcomes for 13+ years.
Yes
Hightouch
Multiple functional agents: audience, campaign, channel decisioning, and ad design.
Depth of integrations
Yes
mParticle
350+ connectors spanning paid media, analytics, CRM, data warehouses, and marketing platforms.
Partial
Hightouch
Supports 200+ integrations, with focus only on warehouse-to-destination data activation vs diverse support.
Connected network and ecosystem
Yes
mParticle
Part of the Rokt ecosystem: 10B+ transactions, 1.1B customers, 33K enterprise clients.
Partial
Hightouch
Standalone platform. No proprietary network. Partnership with data warehouses.

Why Enterprise Brands Choose mParticle

01

Optimice los recorridos de sus clientes

Descubra las rutas de conversión más comunes desde cualquier punto inicial o final para descubrir oportunidades para la optimización de las rutas de conversión.

02

Maximice sus tasas de conversión

Compare y contraste los recorridos de los usuarios para ayudar a eliminar la fricción y optimizar los resultados a lo largo de toda la ruta de conversión.

03

Analice el rendimiento de los segmentos de audiencia

Crea segmentos de audiencia basados en los patrones de interacción en cualquier canal y analiza las tendencias para mejorar la personalización y maximizar los resultados.

04

Activa tus datos de forma inteligente

La activación de segmentos con un solo clic y las herramientas flexibles de creación de audiencias facilitan el seguimiento de sus clientes en todos los canales.

05

Activate across your whole stack

350+ bidirectional integrations across ad, CRM, analytics, and marketing platforms, plus support for custom bespoke connections.

06

Connected to Rokt's global network

As part of the Rokt ecosystem, mParticle connects you to 10B+ transactions and 33,000 unique brands annually.

Every CDP will show you a demo. Many will look impressive. The question that should guide your decision:

How fast do you go from signed contract to measurable revenue lift?

mParticle can deploy in weeks with Performance Accelerators that activate within your existing workflow so you can start seeing results quickly. No engineering tickets. No new vendors. No time wasted.

"We had Match Boost running in under an hour. The first campaign showed a 100% lift in email match rates. No engineering tickets, no new vendors."

Top Retail Brand

Conecta tus datos desde cualquier lugar y a cualquier lugar.

mParticle se conecta sin problemas a su oferta tecnológica existente con más de 300 integraciones profundas listas para usar. ¿Quieres algo más? Nuestra plataforma es modular y flexible, y se puede configurar de forma potente para adaptarse a las necesidades de su empresa.

Ver todas las integraciones