Améliorer la compréhension des clients

Des informations exploitables pour obtenir de meilleurs résultats

Répondez facilement à toutes les questions concernant le parcours client grâce à une vue intelligente des parcours de conversion sur tous les points de contact afin d'optimiser votre expérience client et d'enrichir en permanence le contexte client.

Which CDP gets you to revenue lift faster
Start in weeks, not months

Deploy and see lift early in your first campaign cycle.

Performance, made easy

Performance Accelerators drive stronger outcomes in fewer clicks.

Reach the right buyer

Engage your audience in the perfect moment and place, without extra engineering work.

How mParticle stacks up vs Hightouch

mParticle’s Performance-First CDP

A performance-first Hybrid CDP that unifies real-time and warehouse-native workflows under a single identity graph. Your warehouse stays your source of truth. mParticle adds a robust performance engine on top, built on a foundation proven in over 13 years with enterprise brands.

Hightouch’s Warehouse-First Platform

The leader in warehouse-first Composable CDPs. Most workflows depend on the warehouse as the single runtime, and real-time capabilities are newer additions layered on top.

Features
mParticle
Hightouch
Speed to value
Yes
mParticle
Deploy in weeks. One-click activation. Lift in first campaign cycle.
Partial
Hightouch
Fast base deploy. Performance features require separate multi-step setup per Hightouch docs.
Architecture flexibility
Yes
mParticle
Hybrid CDP: real-time + warehouse-native, one identity graph. No data duplication.
Limited
Hightouch
Warehouse-first. Real-time capabilities are newer additions. Some features in separate modules.
Real-time identity resolution
Yes
mParticle
Real-time, in-session, and deterministic. 13 years enterprise infrastructure. Enhanced by Match Boost and Household Reach.
Limited
Hightouch
Runs on batch with scheduled queries. Adaptive Identity resolution launched July 2025, less proven than platforms with years of maturity. Also has Match Booster with Householding.
Data ingestion
Yes
mParticle
Warehouse data + real-time behavioral streams, side by side in one platform.
Limited
Hightouch
More suited for warehouse-modeled data. Not ideal for teams that need ingestion and activation as behavior happens.
Agentic workflows
Yes
mParticle
Agentic workflows powered by a high-performance engine that’s driven measurable revenue outcomes for 13+ years.
Yes
Hightouch
Multiple functional agents: audience, campaign, channel decisioning, and ad design.
Depth of integrations
Yes
mParticle
350+ connectors spanning paid media, analytics, CRM, data warehouses, and marketing platforms.
Partial
Hightouch
Supports 200+ integrations, with focus only on warehouse-to-destination data activation vs diverse support.
Connected network and ecosystem
Yes
mParticle
Part of the Rokt ecosystem: 10B+ transactions, 1.1B customers, 33K enterprise clients.
Partial
Hightouch
Standalone platform. No proprietary network. Partnership with data warehouses.

Why Enterprise Brands Choose mParticle

01

Optimisez les parcours de vos clients

Découvrez les chemins de conversion les plus courants à partir de n'importe quel point de départ ou d'arrivée afin de découvrir les opportunités d'optimisation des chemins de conversion.

02

Maximisez vos taux de conversion

Comparez et contrastez les parcours des utilisateurs pour éliminer les frictions et optimiser les résultats tout au long du parcours de conversion.

03

Analysez les performances des segments d'audience

Créez des segments d'audience en fonction des modèles d'engagement sur tous les canaux, et analysez les tendances pour améliorer la personnalisation et optimiser les résultats.

04

Activez intelligemment vos données

L'activation des segments en un clic et les outils flexibles de création d'audience vous permettent de suivre facilement le rythme de vos clients sur tous les canaux.

05

Activate across your whole stack

350+ bidirectional integrations across ad, CRM, analytics, and marketing platforms, plus support for custom bespoke connections.

06

Connected to Rokt's global network

As part of the Rokt ecosystem, mParticle connects you to 10B+ transactions and 33,000 unique brands annually.

Every CDP will show you a demo. Many will look impressive. The question that should guide your decision:

How fast do you go from signed contract to measurable revenue lift?

mParticle can deploy in weeks with Performance Accelerators that activate within your existing workflow so you can start seeing results quickly. No engineering tickets. No new vendors. No time wasted.

"We had Match Boost running in under an hour. The first campaign showed a 100% lift in email match rates. No engineering tickets, no new vendors."

Top Retail Brand

Connectez vos données où que vous soyez et où que vous soyez.

mParticle s'intègre parfaitement à votre infrastructure technologique existante grâce à plus de 300 intégrations profondes prêtes à l'emploi. Tu veux autre chose ? Notre plateforme est modulaire et flexible, hautement configurable pour répondre aux besoins de votre entreprise.

Voir toutes les intégrations