Reach High-Intent Shoppers at the Moment They Buy

The Transaction Moment™ is the high-intent point in the ecommerce journey when a shopper is actively completing a purchase on one of Rokt's partner sites. Rokt Ads helps advertisers reach customers in that buying mindset across more than 10 billion ecommerce transactions annually, in native ecommerce placements where offers feel relevant to the purchase experience. Unlike channels where intent is often inferred from search or social signals, Rokt reaches shoppers when they are actively transacting, making it a powerful lower-funnel acquisition channel.

Rokt Ads offers native ad formats built for ecommerce environments, designed to reach shoppers during the Transaction Moment™. Core ad types include:

• Traffic ads: Drive shoppers from a Rokt placement to an advertiser’s landing page or product page.
• App install ads: Send shoppers to an app store to download an advertiser’s app.
• Shoppable Ads: Let shoppers complete an action directly within the Rokt placement, such as buying a product, signing up, or submitting a lead form.
• Payment Usage ads: Encourage shoppers to use a specific payment method during checkout.

Dynamic Product Ads (DPAs): Personalized product ads powered by a brand’s catalog feed, using live product data such as images, pricing, and availability.

Rokt Catalog for Brands is the product feed that powers the products shown in Rokt’s shoppable ad experiences. Through Rokt Ads, brands use this catalog to reach high-intent shoppers during the Transaction Moment. The same feed can also be used to sell products directly through Rokt’s retail partner marketplaces. Together, this turns a single product catalog into both a distribution channel and a performance marketing channel, powered by Rokt’s relevance engine to show the right product to the right shopper at the right moment.

Rokt Ads is built to optimize toward advertiser outcomes such as CPA, ROAS, LTV, and incremental lift. Example results and benchmarks include:

• ROAS: Some Rokt advertisers have achieved around 5.8x ROAS; a 3:1 ROAS can be a break-even example for some ecommerce retailers, depending on unit economics.
• Dynamic Product Ads: Enriched DPA creatives with custom branding and trust signals have driven +160% ROAS and +34% CTR lift in a retailer case study.
• Data quality: Improving Event Match Quality from poor to good has been associated with a 35% reduction in cost per purchase and 20% lift in revenue.
• Attribution accuracy: Campaigns using email identifiers can reach ~80–90% attribution accuracy, compared with ~60% without.

Rokt campaigns are performance-driven and typically optimize toward the advertiser’s target outcome, whether that is acquisition, revenue, LTV, or incrementality.

Rokt targets ads using real-time transaction context, behavioral signals, predicted customer value, and advertiser- and partner-provided first-party data from ecommerce environments. Unlike open exchanges, Rokt operates within a closed, brand-safe ecommerce network and is not dependent on third-party cookies.

Advertisers can use first-party audiences, lookalike audiences, behavioral signals, and suppression lists to reach likely converters while avoiding wasted spend on existing customers where appropriate.

Rokt is designed to be additive, and it offers measurement to prove it. Google captures intent at search; Meta captures attention in social feeds. Rokt captures intent at the Transaction Moment, when they are actively buying, through native placements across Rokt’s closed ecommerce network. That gives advertisers access to a distinct ecommerce context alongside search and social. Rokt also supports incrementality measurement, including holdout testing and Cost Per Incremental Acquisition (CPiA), so advertisers can validate whether Rokt is driving conversions above baseline, separately from standard attributed CPA or ROAS reporting.

Rokt Catalog is for retailers and ecommerce partners. It helps them expand assortment with 1.2M+ SKUs/products from 4,600+ premium DTC brands, without holding inventory, while generating commission-based revenue from third-party sales.

Rokt Catalog for Brands is for DTC and ecommerce-ready brands. Brands connect one product feed to access Rokt’s retail partner network, enabling their products to be sold natively through partner marketplaces and surfaced in Rokt-powered commerce experiences.

The same product feed can also power Shoppable Ads and Dynamic Product Ads, giving brands both native marketplace distribution and performance marketing reach in high-intent ecommerce moments.

Rokt operates a closed ecommerce network, not an open web exchange. Inventory is available through Rokt’s direct ecommerce partner relationships and is not exposed through the open web real-time bidding ecosystem.

Brand safety is managed through partner-approved controls, including category rules, sensitive category restrictions, brand/domain controls, and content controls. Rokt is designed to be brand-safe, fraud-protected, and powered by first-party ecommerce context rather than open-exchange behavior.

Rokt also supports closed-loop measurement by connecting ad engagements to downstream conversions using persistent identifiers such as email, phone, or Rokt Click ID.

For Rokt Ads, brands should set up strong closed-loop measurement. Best-in-class setup includes the Rokt Web SDK plus the Conversions API, with persistent identifiers such as hashed email, phone, or Rokt Click ID passed in real time. Email-based matching can improve attribution accuracy to ~80–90% vs. ~60% without email, and campaigns with Event Match Quality below 5 typically struggle to optimize effectively. Improving data quality has been associated with a 35% reduction in cost per purchase and 20% revenue lift.

For Rokt Catalog for Brands, brands connect their product feed so Rokt can normalize product data, pricing, and inventory for marketplace distribution across Rokt’s retail partner network. The same feed can also power Shoppable Ads and Dynamic Product Ads in Rokt Ads.