Fanatics and Rokt brought together leaders from retail and tech for a private evening at Fanatics' NYC headquarters. Fanatics CEO Michael Rubin and Rokt CEO Bruce Buchanan sat down for an honest conversation about what it actually takes to build, scale, and sustain great businesses.
Start with the customer, every time
Fanatics’ brand promise is to "relentlessly enhance the fan experience." That mindset has taken the company from roughly $4 billion to more than $14 billion in revenue in four years. Bruce's version of the same instinct: Rokt exists to make the Transaction Moment™ better for consumers and partners alike. Both companies run the same filter on every decision: is this better for the person on the other end? Neither of them set out to build something big. They set out to build something right.
Partnerships work when they're built on something real
When Fanatics launched Fanatics Advertising, brand fit and consumer experience drove every partner decision. That's how Rokt earned a place in this partnership. Bruce's framing: Rokt's job is to enable things that couldn't otherwise happen. That's what partnership means in practice.
The Fanatics x Rokt partnership launched in January. The evening in May was the celebration. The conversation was a reminder of why it made sense from the start.
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