Reach Holiday Shoppers When They're Buying, Not Scrolling

Your next customer might already be shopping. As millions of consumers buy gifts, book experiences, and take advantage of seasonal offers, the holiday season gives advertisers a chance to reach people ready to act.

Starting on Black Friday throughout the holiday season, competition for customer attention intensifies. Brands increase investment across search, social, and other digital channels, often competing for the same audiences. For growth-focused marketers, the challenge is finding new customers while keeping acquisition costs efficient as seasonal demand accelerates.

Rokt Ads offers a different approach. By connecting advertisers with shoppers across the Rokt Network during the Transaction Moment™, the critical window in the ecommerce journey from selection to confirmation, brands can reach customers who have already demonstrated purchase intent and only pay for outcomes.

Acquire incremental customers in the shopping mindset, at scale

A completed transaction provides a valuable signal of consumer intent. Rather than relying on browsing behavior or predicted interest alone, advertisers can engage shoppers who have just made a purchase and may be receptive to discovering another relevant brand.

Through Rokt Ads, advertisers gain access to exclusive inventory across leading ecommerce businesses, reaching customers beyond their existing channels and audiences. Rokt Brain uses AI to evaluate transaction signals and determine the most relevant offer for each shopper in real time, connecting advertisers with customers who are more likely to engage.

For brands investing heavily in holiday acquisition, the opportunity is to reach customers who would not otherwise have converted. Incrementality matters because growth cannot be measured by attributed conversions alone. Advertisers need to understand whether their investment is generating genuinely new demand.

Beauty subscription brand IPSY demonstrated this approach's potential through its partnership with Rokt Ads. As the brand scaled its customer acquisition program, it achieved approximately 300% growth in daily conversions, while an independent incrementality study conducted by Haus confirmed that 80% of verified signups driven by Rokt were incremental. IPSY also maintained its cost per signup below target as it increased investment.

These results illustrate how reaching customers in the Transaction Moment can become a measurable, scalable acquisition strategy. For advertisers, acquiring incremental customers while paying for outcomes creates an opportunity to invest with greater confidence during competitive shopping periods.

Capture demand during seasonal BFCM inventory spikes

Black Friday and Cyber Monday bring a concentrated surge in ecommerce transactions. As purchase activity increases across Rokt's ecommerce partners, so does inventory availability across the Rokt Network, creating more opportunities for advertisers to reach potential customers.

Unlike channels where inventory is tied to content consumption or search activity, Rokt's inventory is driven by transactions. During peak holiday periods, that connection lets advertisers scale their reach alongside growth in ecommerce purchasing activity.

Capturing this opportunity requires a strategy that can adapt as transaction volumes change. Advertisers can prepare by establishing acquisition goals, developing compelling offers, and testing creative ahead of the busiest shopping days. As volume increases, Rokt's real-time optimization helps identify the audiences, placements, and offers most likely to deliver results, allowing campaigns to scale toward performance objectives.

The home-brewing brand Pinter demonstrates how this approach can support growth at scale. During the first six months of 2026, Pinter increased investment in Rokt Ads by 877% and grew sales by 794%, while keeping cost per acquisition 3% below target. The brand continuously refined its targeting, creative, and placement strategy as it expanded investment, building an acquisition channel that could grow alongside its business. 

Pinter’s growth happened year-round, but the same mechanics make BFCM a real opportunity: more transactions mean more chances to reach new customers, when acquisition pressure is highest.

For advertisers planning their holiday campaigns, the BFCM window offers a chance to put that strategy into practice. With more transactions across the network, brands can reach new audiences, capitalize on seasonal demand, and measure their investment's outcomes.

The holiday window is the biggest acquisition opportunity of the year. For advertisers chasing incremental growth, the quality of attention at checkout is what makes it different. That’s The Joy of Checking Out, and that’s where Rokt Ads can find your next customer.

Discover The Joy of Checking Out