If you work in ecommerce, you're already deep in holiday preparation. Promotional calendars are locked, inventory is in place, code freeze is around the corner, and marketing teams are preparing for the busiest shopping period of the year. From Black Friday through holiday shopping season, every transaction carries more commercial weight.
Deloitte projects U.S. holiday ecommerce sales will reach $316.1 billion to $318.9 billion between November 2026 and January 2027, growing as much as 8.4% year over year. For retailers, that scale is an enormous opportunity, but maximizing it requires looking beyond the initial sale.
Much of the preparation has focused on attracting new customers. Yet there is additional value to unlock across the Transaction Moment™, from selection to confirmation. A relevant product recommendation can increase order value, an incentive at payment can encourage conversion, and an offer after purchase can generate incremental revenue.
That's the opportunity behind Rokt's Joy of Checking Out campaign: relevant experiences for shoppers and more value for your business. By making every interaction more relevant, ecommerce businesses can improve the customer experience while generating stronger returns from the holiday traffic they've worked hard to attract.
Drive immediate bottom-line margin
Holiday promotions, customer acquisition costs, and fulfillment expenses all squeeze retailer margins. Generating additional revenue from existing transactions offers a way to improve profitability without requiring more traffic or additional inventory.
Rokt Thanks enables ecommerce businesses to generate incremental revenue by introducing customers to relevant offers from premium third-party advertisers on the order confirmation page. Rokt's AI determines which offers are most valuable to each shopper, creating an additional revenue stream while connecting customers with brands they may genuinely enjoy.
For outdoor retailer Backcountry, this approach has generated $0.25 to $0.35 in incremental revenue per transaction. What began as a test then expanded across its retail brand portfolio, creating a scalable revenue stream through Rokt Thanks. The partnership also gives Backcountry control over which advertisers appear, ensuring offers align with its customers and brand.
At holiday volume, that $0.25-$0.35 compounds quickly. For a retailer processing a million transactions over the five-week window, that’s a direct line to incremental holiday margin.
Maximize every transaction during peak holiday volume
During Black Friday and Cyber Monday, even small improvements in checkout performance can have an outsized impact as transaction volumes surge.
Rokt helps ecommerce businesses capture opportunities across the checkout journey. Rokt Upcart introduces relevant upsell opportunities to increase order value, while Rokt Pay+ enables offers and incentives within the payment experience. After purchase, Rokt Thanks generates incremental revenue through relevant third-party offers.
As one of our retail partners recently observed, even a small increase in revenue per transaction can add up quickly during the busiest shopping weeks of the year. At that scale, optimizing checkout becomes a meaningful driver of margin, not simply an improvement to the ecommerce experience.
Connect your customers with brands they love
Holiday shoppers encounter countless promotions, but the offers that resonate reflect what they need in the moment. Someone booking holiday travel may welcome travel insurance, while a customer buying sneakers might appreciate a shoe cleaning kit that complements their purchase.
Through the Rokt Network, ecommerce businesses can introduce customers to premium brands, with Rokt Brain using AI to identify the most relevant experience in real time. This includes knowing when an offer adds value and when it is better to show nothing.
Retailers retain control over their customer experience and data, including which advertisers and offers are appropriate for their business. That control lets retailers build an experience that fits their brand.
Relevance is what connects the customer experience to commercial performance. When shoppers encounter offers that reflect their interests and purchase context, retailers can create more meaningful engagement and unlock additional value from each transaction.
As the holiday season accelerates, ecommerce businesses can generate more from the demand already flowing through checkout. With Rokt, retailers can drive higher conversion, increase order value, and earn incremental revenue while making the experience more rewarding for every customer.
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