Kundendateninfrastruktur, die so konzipiert ist, dass sie mit Ihrem Unternehmen skaliert werden kann
Optimieren Sie Ihr Event-Tracking auf intelligente Weise und verbinden Sie Ihre Kundendaten direkt mit Ihrem Cloud-Data Warehouse und anderen Marketinganwendungen — und schützen Sie gleichzeitig die Datenqualität und -kontrolle während der Übertragung.
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Drive repeat revenue, expansion, and loyalty.
01
Keep customers coming back
Increase repeat rate from the customers you already have.
02
Expand the relationship
Surface the next best action or opportunity when customers are likely to act.
03
Turn loyalty into action
Focus loyalty journeys on the behaviors that deepen engagement.
04
Make LTV compound
Increase revenue across the full relationship, not just the next conversion.
Turn customer data into growth decisions.
Use first-party signals to decide who to prioritize, what to offer, and when to update each audience.
Predict growth potential: Predictive Audiences
Score customers against the action you define, such as repeat purchase, upgrade, lifetime value, or loyalty engagement.
Recommend the optimal next step: Next Best Action
Prioritize the offer, message, or experience each customer should receive next, without defaulting to blanket discounts.
Act on the latest customer behavior: Real-Time Audiences
Update eligibility for repeat purchase, upsell, cross-sell, and loyalty journeys as customer behavior changes.
Anchor every decision to the right customer: Advanced Real-Time Identity
Connect identifiers as new signals surface, so scores and eligibility stay tied to the right customer across interactions.
Built to make lifecycle growth repeatable.
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Launch programs faster
Create and adjust repeat purchase, upsell, cross-sell, and loyalty audiences without a manual build for every segment.
Protect margin while you grow
Prioritize actions and offers based on likelihood to act, instead of defaulting to blanket discounts.
Sharpen every cycle
Use purchases, upgrades, and loyalty actions to inform the next audience, model, and recommendation.
Questions, answered
Predictive Audiences scores customers against a value or conversion action you define — repeat purchase, upgrade, or high lifetime value — on first-party signals.
Next Best Action recommends the next action or offer to prioritize for a customer or audience. Your team activates it through your existing channels.
No. Your engagement platform sends every message. You build and score the audiences and decide the next action; the platform sends it.
It can define value audiences when the signal already exists in your workspace, for you to review and save. It doesn't create the predictive model or value attribute — Predictive Audiences does that.