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Insights from Rokt

Featured articles

News & Partnerships

April 1, 2026

Incrementality Is The Performance Standard

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.

Culture

News & Partnerships

March 30, 2026

Driving Progress This Women’s History Month at Nasdaq

Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies

Culture

March 25, 2026

From Craft to Orchestration: How Rokt's Engineering Teams Learned to Build With AI

Industry

February 16, 2026

How Rokt Builds Advertiser Diversity Without Compromising Quality

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.
Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies
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Industry
August 26, 2025

Zero-party vs. First-party Data: Moving Beyond Collection to Value Creation

Industry
August 25, 2025

Inside the New Rules of Relevance: How Shake Shack Connects the Dots Between Craveable and Contextual

Industry
August 7, 2025

The ROI of Relevance: How Ulta Builds Meaningful Customer Connections

Industry
August 7, 2025

From Data to Impact: Marti Funk on the Next Chapter of Brand Growth

Industry
July 31, 2025

5 Lessons From MAD//Upnorth: How the Transaction Moment™ Drives Results in Ecommerce

Industry
July 30, 2025

Retail Media in Japan Isn’t Emerging, It’s Evolving

News & Partnerships
July 27, 2025

Built For Trust, Proven for Scale: Why Leading Brands Choose Rokt at Checkout

Industry
July 25, 2025

Leading with Clarity: NextRoll CEO, Roli Saxena, on Focus, Trust, and Timing in Uncertain Times

News & Partnerships
July 17, 2025

Rokt Acquires Canal to Launch Rokt Catalog, Expanding Ecommerce Offering

Industry
July 2, 2025

The Transaction Moment™: Rethinking Growth at CommerceNext

Industry
June 25, 2025

Getting Started With Commerce Media

News & Partnerships
June 19, 2025

Trust, Relevance, and Revenue: A First-Party Data Advantage for Marketplaces