Petco has taken a major step forward in rethinking what retail media can do, not just for brands, but for shoppers.
By opening its digital storefront to non-endemic advertisers with Rokt, Petco is creating new value for customers and marketers alike.
This partnership isn’t just about monetizing checkout. It’s about enhancing the end-to-end experience through relevance, intelligence, and real-time decisioning, all without disrupting what makes Petco unique.
Why Petco is looking beyond the funnel
Despite strong ecommerce growth, Petco noticed a pattern: too many online customers were only buying once.
During Petco’s Q2 earnings call, CEO Joel Anderson acknowledged that the business had been overly focused on conversions at the bottom of the funnel, without doing enough to build omni-channel value and long-term customer relationships.
Enter Rokt.
As part of Petco’s broader retail media strategy, Rokt’s platform helps the brand unlock new value during checkout, turning transactions into opportunities for engagement and incremental revenue.
With Rokt, Petco can now surface curated, intent-based offers from brands both within and outside its assortment, aligning each message with the shopper’s real-time behavior.
These are not random promotions but rather relevant offers delivered in the Transaction Moment™, when trust is high and attention is focused.
What non-endemic advertising unlocks
By partnering with Rokt, Petco can now extend the value of its checkout experience through the Rokt Network, offering highly relevant messages from non-endemic brands that align with its customers’ interests. These offers introduce new utility and revenue potential while preserving a seamless path to purchase.3
According to Tony Gabriele, Petco’s VP of digital strategy, the goal is to enhance the digital journey by giving pet parents more relevant choices. Whether it's a home service, travel offer, or lifestyle product, the offers served through Rokt reflect the needs and behaviors of Petco's diverse audience.
And it’s all seamlessly integrated within both Petco.com and its app. There’s no added friction, no redirects, no disruptive placements. Just curated value, right where it matters.
This is how retail media evolves from being just a monetization channel into a driver of loyalty, satisfaction, and long-term engagement.
Real-time relevance, powered by Rokt
Rokt’s platform is built to make the most of the Transaction Moment, using machine learning and first-party signals to serve smarter offers at scale.
With more than 7.5 billion transactions flowing through our platform annually, Rokt helps leading retailers like Petco deliver messages that feel timely and thoughtful, without guesswork.
Here’s how the platform drives value:
- Curates offers based on real-time behavior, not generic segments
- Enhances the post-purchase experience by aligning offers with shopper context
- Optimizes the conversion journey, turning checkout into a space for utility and discovery
As Craig Galvin, Chief Revenue Officer at Rokt, shared with Digital Commerce 360,
Rokt delivers highly relevant offers and messages right at checkout, where intent is highest.
It’s not just about showing ads. It’s about creating a better experience and opening up new growth channels in the process.
Make relevance your competitive edge this season
