PayPal and Rokt Transform the Post-Transaction Experience

Powering smarter experiences at the Transaction Moment™

PayPal is deploying Rokt’s AI-powered technology to unlock relevance at the Transaction Moment, transforming its owned digital surfaces into one of the most potent new retail media networks. This strategic integration introduces tailored, high-value offers to customers directly following transactions across PayPal and Venmo, as well as on merchant sites through Honey. By leveraging real-time transaction data tied to identity, the partnership is set to compete directly in the rapidly expanding Retail Media space.

By activating previously untapped surfaces, PayPal is expanding its ability to deliver utility to consumers while generating measurable results for advertisers. Rokt’s ecommerce solution leverages real-time machine learning to evaluate behavioral, transactional, and contextual signals, surfacing the next-best action for each customer during the Transaction Moment

PayPal is a pioneer in digital commerce, and we're proud to support the company's vision to create more value across every touchpoint on the transaction journey,” said Bruce Buchanan, CEO and Co-Founder at Rokt. “By delivering tailored offers to consumers on PayPal and Venmo, we're helping unlock the full potential of their owned surfaces by creating smarter experiences for consumers and measurable results for advertisers.

Advertisers are looking for the next signal, and it's clear that the strongest signals are now real transactions tied to identity,” added Mark Grether, Senior Vice President of PayPal Ads. “By offering post-purchase engagements, we can surprise and delight consumers to buy when they're already in the shopping mindset, providing added value for all of our customers—consumers and advertisers.

Relevance that scales

This partnership allows PayPal and Venmo to leverage Rokt’s proprietary machine learning engine,  Rokt Brain, which evaluates behavioral, transactional, and contextual signals in real time. Rokt Brain’s objective is to surface the next-best action for each customer at the moment of highest purchase intent, enabling consumers to discover relevant offers from brands such as Grubhub and Walmart, while ensuring precision and measurable results for advertisers.

In addition to integrating Rokt Thanks, PayPal is also running its own targeted ad campaigns across Rokt’s ecommerce network to drive customer acquisition, demonstrating the power of connecting owned and paid media in the same ecosystem.

The industry is taking notice

Our partnership with PayPal has generated excitement across the industry, underscoring how meaningful this evolution is for digital commerce:

• AdExchanger called the move “a sharp play for subscription services,” highlighting how it “collapses the funnel” by connecting relevant offers directly to moments of purchase.
  
  
• eMarketer described the partnership as “knitting together AI and advertising to juice incremental revenues out of every existing transaction.” In a follow-up piece, Rokt was recognized as a key enabler of PayPal’s “bullish commitment to agentic AI,” helping scale relevance across PayPal, Venmo, and Honey.

Industry leadership and outlook

Rokt’s trusted network is positioned to power more than 7.5 billion transactions in 2025, with major brands from Ulta Beauty to Albertsons and Macy’s adopting its technology to maximize the post-transaction experience. 

This latest integration reinforces Rokt’s leadership in real-time relevance across ecommerce and highlights a critical industry shift toward smarter, contextual advertising rooted in identity and intent.

Together, PayPal and Rokt are defining the blueprint for monetizing high-intent customer moments in the next era of digital commerce.

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