StockX runs one of the world's leading marketplaces for high-demand items including sneakers, apparel, accessories, collectibles, and electronics. As one of the first marketplaces to offer verification at scale, buyers know exactly what they are getting. That certainty is what earns the platform a level of trust most ecommerce experiences never see
StockX buyers are not casual shoppers. They follow brand momentum, track market prices, and treat purchasing as part of a broader relationship with culture. When they check out, they are still paying attention.
That’s the moment StockX partnered with Rokt to build on: the Transaction Moment™.
A marketplace that runs on market intelligence
StockX's strength lies in knowing not just what’s trending, but why — and its merchandising team uses those insights to build a catalog that resonates.
The platform’s real-time market data helps paint a picture of which brands are gaining steam, which are slowing down, and what separates the two. That intelligence shapes what buyers see across the platform in real time, but the data is only part of how it works.
As the StockX team puts it: "It's all about marrying that human element with the data. Our merchandising experts track what's shaping culture, and our technology ensures customers see what's most relevant to them."
Rokt draws on that same depth of signal at the Transaction Moment. Who a buyer is, what they follow, what they just bought: that behavioral picture is what makes the window between purchase confirmation and next best action valuable rather than wasted.
Where Rokt comes in
The results are measurable. Since partnering with Rokt, StockX has seen revenue per transaction grow 33% year over year. Rokt powers the Transaction Moment: the high-intent window when a customer is actively completing a transaction, and most open to what comes next. For StockX, that means serving each buyer with tailored experiences matched to who they are and what they just bought. A buyer who purchased a designer jacket sees something different than one who bought a pack of trading cards. Rokt's machine learning handles that matching in real time, filtering for relevance so the experience stays consistent with what StockX customers expect.
For advertisers in the Rokt network, StockX represents access to a high-intent audience at the moment they are most engaged. These are buyers who have already committed, already trust the platform, and are still in a purchasing mindset. That combination is rare, and it is why the Transaction Moment at StockX performs.
StockX is also the first partner in the Rokt network to offer shoppable ads, letting customers complete additional purchases directly within the Transaction Moment. A buyer who just secured a pair of Jordans can discover the shoe care products to go with them, without leaving the experience. That extension of the marketplace into post-purchase commerce is a natural fit for a platform built around culture and discovery.
At StockX, checkout isn't where the experience ends. It's where the next one begins
Turn your Transaction Moment into a revenue channel.Talk to us
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