Acquire more.
Waste less.
Cut the hidden waste that drags down ROAS, so more acquisition spend reaches the people who will convert.
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Make more of your media budget reach the right audience.
01
Same audience, more addressable reach
Make more of your intended audience reachable before spend goes live, without increasing budget.
02
Stop spending on customers you already won
Keep budget focused on the users who can still convert, not those who already have.
03
Cleaner signals for better optimization
Give ad platforms a clearer view of conversions so campaigns can optimize against stronger data.
04
Better ROAS, not bigger budgets
Improve efficiency before increasing spend, so the next dollar has a better chance to perform.
Tighten the path from audience to outcome.
Improve match rates, exclusions, suppression, and conversion feedback before more budget goes live.
Close the match gap: Match Boost
Improve match at activation so more of your first-party audience can be reached across supported paid destinations.
Remove recent converters: Real-Time Suppression
Update acquisition exclusions as customers convert, so audiences stay current across supported destinations.
Reduce household-level waste: Household Reach
Extend suppression across household members, so fewer impressions chase the same conversion.
Connect conversion feedback: Conversions API
Route first-party conversion events to supported ad platforms through server-side integrations.
Since the implementation of mParticle CDP, we've been able to double our registered consumer base. We've also been able to use the insights generated from the CDP to further refine our acquisition strategy, leading to a 25% decrease in CAC in the first half of this year.
Built to keep acquisition waste under control
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Move faster on audience changes
Adjust acquisition audiences and exclusions without a data request for every update.
Govern who qualifies and who gets excluded
Keep inclusion rules, suppression logic, household exclusions, and destination workflows aligned with business standards.
Keep waste from creeping back
Use current audience status and outcome data to keep acquisition programs aligned as campaigns run.
Questions, answered
Match Boost improves match rates when you activate audiences across supported destinations, so more of your first-party audience becomes addressable.
At activation, the audience matching process is improved through supported identity enrichment, so more of your first-party audience can be reached at the destination. Your first-party profiles are not altered.
Suppression removes customers from acquisition audiences when they meet exclusion criteria, such as a recent conversion, and updates across supported connected platforms.