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mParticle
Governance

Protect Your Customer Data and Maintain Trust

Reduce risk and compliance violations with greater visibility and control over your customer data.

Talk to an expert
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Authorize

Easily customize access to ensure the right users have access to the right features.

Role-based access control

Customize which users have permission to access any specific parts of the platform, ensuring complete compliance and control across all users.

Identity sharing

Share data across accounts within the same organization to get the benefit of scale without compromising on compliance.

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Validate

Your marketing tech stack is only as good as the data that powers it. We ensure that your customer data is always clean and consented.

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Data Plans

Create and enforce your desired data schema to protect against errors, omissions, and inconsistencies in your instrumentation to ensure your marketing tech stack is powered by high-quality customer data.

Data Catalog

Get a full listing of all your event, attribute, and identity data in one place where teams can add descriptions and tags for better data collaboration across the organization.

Monitor

Our suite of data monitoring tools makes it easy to identify and rectify issues in real time to protect against data downtime.

System alerts

Get notified in real time anytime there is an issue with data transmission to mitigate any business risks from data downtime.

Platform trends

Get a high-level overview of your data trends to be able to easily identify patterns and changes in the size or shape of your data.

Event forwarding

Verify how much and which types of data are being sent to and received by each partner.

Livestream

View data in real time as it streams live into mParticle to be able to easily troubleshoot the integration process and collaborate across teams.

Observability

Trace all your data flows end-to-end in a detailed view for deep troubleshooting to get a transparent view of how data is moving throughout mParticle.

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30%

increase in data consistency across the martech stack

How SoFi powers personalized email campaigns with high-quality customer data

By partnering with Rokt mParticle, SoFi has been able to improve data quality across their martech stack and deliver more relevant email experiences to their members.

Read customer story

Customer Data Platforms do not need to be complicated. They need to be simple and effective, as they’re the center point of your customer data ecosystem. There are very few platforms we came across that are as clear and powerful as Rokt mParticle.

Tim Armstrong

Director of Digital Capability & Data, Nova Entertainment

Control

Filter, transform, and enrich your customer data to maximize the value of your marketing tech stack.

Filters


Implement total control over your customer data flows, and vendor costs with our granular filters and controls. Your Compliance Officer will thank you.

Rules (custom transformations)

Create custom transformations on any customer data as it either enters or leaves mParticle, or anywhere in between to have complete control over your customer data.

Privacy controls

Manage your consent and automate your opt-out privacy obligations under the GDPR and CCPA with data privacy controls.

Subject requests

Ensure compliance across the entire stack by forwarding DSRs to downstream marketing applications, automating otherwise tedious engineering work.

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Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

See all integrations
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Secure by design.

From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.

Learn about security