Unlock More Value in the Transaction Moment

Each product targets a different part of the shopping experience. Rokt Catalog expands a retailer’s product assortment by connecting to 1.2 million SKUs from 4,600+ brands, which can appear natively throughout the browsing and discovery experience rather than at a single checkout step. Rokt Upcart surfaces upsells on the cart or review page before checkout is completed. Rokt Pay+ runs on the payments page, helping partners monetize the payment step with relevant offers, embedded actions, and payment-related incentives such as digital wallets, co-branded cards, financing, cashback, or rewards programs. Rokt Thanks operates post-purchase, primarily on the order confirmation or thank you page, where it surfaces relevant offers and engagement experiences.

Yes. Rokt’s ecommerce products are designed to work together across the Transaction Moment, from product discovery to cart, payment, and post-purchase. When partners use multiple products together, Rokt Brain has access to more contextual, transaction, and behavioral signals, helping it make more relevant decisions and unlock more value across the customer journey.

Based on partner performance data across the suite:

• Rokt Catalog: partners earn commission-based revenue on third-party product sales while expanding assortment without holding inventory
• Rokt Upcart: over 25% average order value lift
• Rokt Pay+: up to $400K in incremental profit per 1 million transactions, with zero negative impact on conversion rates
• Rokt Thanks: up to $500K in incremental profit per 1 million transactions; 5.6% average positive engagement rate on confirmation pages

Rokt supports flexible ecommerce integrations across both app-based and custom-built commerce stacks:

• Shopify: Plug-and-play integration through Rokt’s Shopify apps, including Rokt Aftersell and Rokt UpCart; most merchants can go live in under an hour
• WooCommerce: Supported through prebuilt connector/app options, especially for Catalog use cases
• Custom ecommerce sites: Supported through the Rokt Web SDK, mobile SDKs, server-to-server APIs, and tag manager deployments
• Mobile apps: Supported through iOS, Android, Flutter, and React Native SDKs
• Tag managers: Supported options include Google Tag Manager, Tealium, and Adobe Experience Platform.

Rokt Brain is Rokt’s real-time AI/ML decisioning engine. It analyzes more than 1.95T data points per year across 13B+ transactions, using first-party customer data, transaction context, behavioral signals, and partner-provided attributes to select the most relevant next best action for each shopper.

• Cart/review predicts which upsell or add-to-cart experience is most relevant.
• Payments selects relevant payment-page offers, incentives, or embedded actions.
• Confirmation chooses the best post-purchase offer or experience, including the option to show nothing when that creates a better customer experience.

Rokt Brain makes these decisions in real time, with Rokt’s platform operating at <200ms latency and trusted by 33,000+ active clients globally.

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Rokt’s products are designed to unlock incremental value while protecting the core checkout experience and not impacting conversion rates.

• Rokt Catalog supports product discovery and marketplace expansion, generally outside the core checkout-completion flow.
• Rokt Upcart cart review page and is designed to surface relevant add-to-cart upsells with minimal friction.
• Rokt Pay+ appears on the payment page, holdout experimentation, UX controls, and conversion-rate monitoring to protect checkout performance.
• Rokt Thanks appears after the core purchase is complete, helping partners monetize the confirmation experience without disrupting the original checkout.

Partners retain control over their site experience, data, and approved configurations before launch.

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Rokt’s ecommerce commercial model is performance-aligned: partners share in the value generated across Rokt-powered placements, while Rokt generally absorbs the cost of network, technology, optimization, and advertiser management. For Rokt Catalog, partners can generate commission-based GMV from third-party sales, with a standard 1% platform fee on GMV that can be absorbed or passed through to brands.

Separate apps often optimize one surface at a time. Rokt combines a product suite across the Transaction Moment with Rokt Brain, a shared AI decisioning layer that uses transaction, behavioral, product, and first-party data to select the most relevant next best action.

That means partners can unlock value across product discovery, cart, payment, and confirmation through a unified platform with centralized reporting, privacy-safe data governance, partner controls, and fewer disconnected tools to manage.