Question 1

Which Rokt product operates at which point in the checkout journey?

Accepted Answer

Each product targets a different part of the shopping experience. Rokt Catalog expands a retailer's product assortment by connecting them to 1.2 million SKUs/products from 4,600+ brands, which can appear natively throughout the browsing and discovery experience rather than at a single checkout step. Rokt Upcart surfaces upsells on the cart or review page, before checkout is completed. Rokt Pay+ runs on the payments page, helping partners monetize the payment step with relevant offers, embedded actions, and payment-related incentives such as digital wallets, co-branded cards, financing, cashback, or rewards programs. Rokt Thanks operates post-purchase, primarily on the order confirmation or thank you page, where it surfaces relevant offers and engagement experiences after the order is confirmed.

Question 2

Do Rokt's ecommerce products perform better when used together?

Accepted Answer

Yes. Rokt's ecommerce products are designed to work across multiple high-intent moments in the Transaction Moment, from product discovery to cart, payment, and post-purchase. When partners use multiple products together, Rokt Brain has access to more contextual, transaction, and behavioral signals, helping it make more relevant decisions and unlock more value across the customer journey.

Question 3

What revenue results do ecommerce partners typically see across the product suite?

Accepted Answer

Based on partner performance data across the suite: Rokt Catalog partners earn commission-based revenue on third-party product sales while expanding assortment without holding inventory. Rokt Upcart delivers over 25% average order value lift. Rokt Pay+ delivers up to $400K in incremental profit per 1 million transactions, with zero negative impact on conversion rates. Rokt Thanks delivers up to $500K in incremental profit per 1 million transactions, with a 5.6% average positive engagement rate on confirmation pages.

Question 4

What ecommerce platforms does Rokt's product suite integrate with?

Accepted Answer

Rokt supports flexible ecommerce integrations across both app-based and custom-built commerce stacks. Shopify merchants can use plug-and-play integration through Rokt's Shopify apps, including Rokt AfterSell and Rokt UpCart, and most merchants can go live in under an hour. WooCommerce is supported through prebuilt connector and app options, especially for Catalog use cases. Custom ecommerce sites are supported through the Rokt Web SDK, mobile SDKs, server-to-server APIs, and tag manager deployments. Mobile apps are supported through iOS, Android, Flutter, and React Native SDKs. Supported tag managers include Google Tag Manager, Tealium, and Adobe Experience Platform.

Question 5

How does Rokt Brain work across the cart, payments, and confirmation pages?

Accepted Answer

Rokt Brain is Rokt's real-time AI/ML decisioning engine. It analyzes more than 1.95 trillion data points per year across 10 billion+ transactions, using first-party customer data, transaction context, behavioral signals, and partner-provided attributes to select the most relevant next best action for each shopper. On the cart and review page, it predicts which upsell or add-to-cart experience is most relevant. On the payments page, it selects relevant payment-page offers, incentives, or embedded actions. On the confirmation page, it chooses the best post-purchase offer or experience, including the option to show nothing when that creates a better customer experience. Rokt Brain makes these decisions in real time, with Rokt's platform operating at under 200ms latency and trusted by 33,000+ active clients globally.

Question 6

Can Rokt's products affect checkout conversion rates?

Accepted Answer

Rokt's products are designed to unlock incremental value while protecting the core checkout experience. Rokt Catalog supports product discovery and marketplace expansion, generally outside the core checkout-completion flow. Rokt Upcart appears on the cart and review page and is designed to surface relevant add-to-cart upsells with minimal friction. Rokt Pay+ appears on the payment page, so Rokt uses holdout experimentation, UX controls, and conversion-rate monitoring to protect checkout performance. Rokt Thanks appears after the core purchase is complete, helping partners monetize the confirmation experience without disrupting the original checkout. Partners retain control over their site experience, data, and approved configurations before launch.

Question 7

How does Rokt's commercial model work for ecommerce partners?

Accepted Answer

Rokt's ecommerce commercial model is performance-aligned: partners share in the value generated across Rokt-powered placements, while Rokt generally absorbs the cost of network, technology, optimization, and advertiser management. Rokt's standard model returns $7 of every $8 of value generated to partners, and commercial terms are standardized across clients. For Rokt Catalog, partners can generate commission-based GMV from third-party sales, with a standard 1% platform fee of GMV that can be absorbed or passed through to brands.

Question 8

How is Rokt different from using separate apps for cart upsells, post-purchase monetization, and product assortment?

Accepted Answer

Separate apps often optimize one surface at a time. Rokt is different because it combines a product suite across the Transaction Moment with Rokt Brain, a shared AI decisioning layer that uses transaction, behavioral, product, and first-party data to select the most relevant next best action. That means partners can unlock value across product discovery, cart, payment, and confirmation through a more unified platform with centralized reporting, privacy-safe data governance, partner controls, and fewer disconnected tools to manage.

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