Rokt Ads

Acquire Customers While They Shop

Reach high-intent customers in brand-safe checkout environments and only pay for outcomes.

Talk to an expert
A person uses a MacBook Pro on a bright orange table, with a checkout confirmation screen visible for a $105 home décor order. A centered popup prompts the user to apply for a credit card, offering cash back incentives, blending e-commerce with fintech upsell messaging.

01

1.1B

unique customers globally

02

4.03%

average click-through rate

03

6.32%

average conversion rate

Drive better outcomes

At checkout, trust and attention peak. Rokt unlocks the Transaction Moment™ to deliver relevant offers when customers are most likely 
to convert.

Customer checks out

Verified transaction data triggers a brand-safe environment.

Rokt Brain selects the best offer

AI matches your brand to the highest-intent audience.

You acquire a new customer

Only pay for real engagement.

A smartphone screen displays a Home Decor order confirmation, indicating a confirmation email was sent to chris.smith@gmail.com . Below, a special offer urges the user to act before a countdown expires. The featured item is a Golden Pothos plant in a beige pot, sitting on a wooden table in front of a beige couch. It’s priced at $24, marked down from $30. Two buttons are shown: “Add to order” and “Decline this offer.”

Built for growth

01

Performance you can prove

Acquire high-intent customers at scale with transparent, outcome-based pricing. Optimize to the KPIs that matter, CPA, ROAS, or LTV, with full visibility into what’s driving results.

02

Easy to launch, simple to scale

Start acquiring high-intent customers quickly with a lightweight setup and flexible integration paths. Rokt manages optimization and delivery end-to-end so you stay focused on outcomes, not operations.

03

Enterprise-grade security and privacy

Your data stays yours, is never shared, and always protected. Rokt is SOC 2 Type I & II, ISO 27001, and globally privacy compliant, so you can grow with confidence.

Ad experiences designed for checkout

Rokt automatically identifies the strongest creative combinations across audiences, contexts, and value props.

Choose formats that match your goals, audience, and UX. Every format is built for checkout and optimized to complement,  not interrupt, the customer experience.

300%

YoY growth in member acquisition with Rokt Ads

BJ’s Wholesale Club drives 300% growth in member acquisition with Rokt Ads

Read customer story
A large brown dog is eating from a white bowl placed on a wooden floor next to a second, empty blue bowl. The scene is indoors near a glass door, with green trees and natural light visible outside.

153%

uplift in customer conversion from refined offer strategy

Tails.com Achieves 153% Uplift in Conversions With Rokt Ads

Read customer story
A set of men's shaving products on a tiled bathroom shelf, including an orange-handled razor, blue shaving gel can labeled "HARRY'S," extra razor cartridges, and a plastic blade cover.

-40%

lower CPA than benchmark in the U.S.

Harry’s achieves scale while remaining 40% below target CPAs with Rokt Ads

Read customer story
View of an airplane wing above clouds during sunset from a passenger window.

150%

increase in click-through rate through offer testing

How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com

Read customer story

Precision targeting

Use your first-party conversion signals to build high-performing, flexible audience strategies.

Lookalike audiences

Reach new customers who resemble your most valuable buyers.

Dynamic custom audiences

Update based on real-time signals.

Real-time suppression lists

Reduce waste and maximize efficiency.

Young woman smiling while looking at her smartphone and holding a plastic cup with iced tea and a straw outdoors.

FAQs

What is Rokt Ads?

Rokt Ads is an AI-powered commerce media solution that helps advertisers acquire high-value customers by delivering customized offers to engaged shoppers during checkout. Leveraging Rokt Brain and the Rokt Network, it connects advertisers with high-intent audiences in the checkout journey to drive measurable growth.

How does Rokt Ads work?

Rokt Ads helps advertisers reach high-intent shoppers during the Transaction Moment, when customers are actively engaged in ecommerce purchases across Rokt’s closed network of leading partner sites. Rokt Brain uses AI, machine learning, and real-time signals to select relevant offers for each customer. Advertisers pay via a first-price auction on a dynamic Cost per Click (CPC) model, which can be optimized to meet their campaign goals (CPA, ROAS, LTV). Rokt Ads delivers an average 4.03% click-through rate and 6.32% conversion rate globally.

How is Rokt Ads different from other commerce media or performance advertising platforms?

Rokt Ads gives advertisers access to high-intent shoppers during the Transaction Moment across Rokt’s closed network of leading ecommerce partners. Powered by Rokt Brain, campaigns use AI, machine learning, first-party data, and real-time transaction signals to deliver relevant offers when customers are most likely to act. With premium ecommerce inventory, outcome-based pricing, and closed-loop measurement, Rokt Ads helps advertisers drive efficient acquisition beyond traditional search, social, and retail media channels.

What are the benefits of using Rokt Ads?
  • Customer Acquisition: Reach high-intent shoppers at the most valuable moment, during and after a purchase.
  • AI Optimization: Rokt Brain customizes every impression, maximizing relevance and conversion rates.
  • Marketplace Scale: Access a premium network of ecommerce partners and millions of monthly transactions.
  • Transparency and control: Manage placements, targeting, and performance through clear, outcome-based reporting.
What are the technical integration options?

Advertisers can integrate quickly via Web SDK, mobile SDKs, server-to-server APIs, tag managers, or third-party measurement tools, enabling fast setup and flexible campaign management.

What kind of ROI or monetization results can advertisers expect?

Rokt Ads partners have experienced 4.03% click-through rate (CTR) and 6.32% conversion rate (CVR) globally. On average, Rokt Ads delivers 10x the CTR of Google Display (0.4%) and 4X of Facebook Ads (1.5%).