Rokt Ads

Acquire Customers While They Shop

Reach high-intent customers in brand-safe checkout environments and only pay for outcomes.

Talk to an expert
A person uses a MacBook Pro on a bright orange table, with a checkout confirmation screen visible for a $105 home décor order. A centered popup prompts the user to apply for a credit card, offering cash back incentives, blending e-commerce with fintech upsell messaging.

01

1.1B

unique customers globally

02

4.03%

average click-through rate

03

6.32%

average conversion rate

Drive better outcomes

At checkout, trust and attention peak. Rokt unlocks the Transaction Moment™ to deliver relevant offers when customers are most likely 
to convert.

Customer checks out

Verified transaction data triggers a brand-safe environment.

Rokt Brain selects the best offer

AI matches your brand to the highest-intent audience.

You acquire a new customer

Only pay for real engagement.

A smartphone screen displays a Home Decor order confirmation, indicating a confirmation email was sent to chris.smith@gmail.com . Below, a special offer urges the user to act before a countdown expires. The featured item is a Golden Pothos plant in a beige pot, sitting on a wooden table in front of a beige couch. It’s priced at $24, marked down from $30. Two buttons are shown: “Add to order” and “Decline this offer.”

Built for growth

01

Performance you can prove

Acquire high-intent customers at scale with transparent, outcome-based pricing. Optimize to the KPIs that matter, CPA, ROAS, or LTV, with full visibility into what’s driving results.

02

Easy to launch, simple to scale

Start acquiring high-intent customers quickly with a lightweight setup and flexible integration paths. Rokt manages optimization and delivery end-to-end so you stay focused on outcomes, not operations.

03

Enterprise-grade security and privacy

Your data stays yours, is never shared, and always protected. Rokt is SOC 2 Type I & II, ISO 27001, and globally privacy compliant, so you can grow with confidence.

Ad experiences designed for checkout

Rokt automatically identifies the strongest creative combinations across audiences, contexts, and value props.

Choose formats that match your goals, audience, and UX. Every format is built for checkout and optimized to complement,  not interrupt, the customer experience.

300%

YoY growth in member acquisition with Rokt Ads

BJ’s Wholesale Club drives 300% growth in member acquisition with Rokt Ads

Read customer story
A large brown dog is eating from a white bowl placed on a wooden floor next to a second, empty blue bowl. The scene is indoors near a glass door, with green trees and natural light visible outside.

153%

uplift in customer conversion from refined offer strategy

Tails.com Achieves 153% Uplift in Conversions With Rokt Ads

Facing stagnating demand and rising media costs, Tails.com turned to Rokt Ads to identify and engage high-intent customers at the Transaction Moment™.

Read customer story
A set of men's shaving products on a tiled bathroom shelf, including an orange-handled razor, blue shaving gel can labeled "HARRY'S," extra razor cartridges, and a plastic blade cover.

-40%

lower CPA than benchmark in the U.S.

Harry’s achieves scale while remaining 40% below target CPAs with Rokt Ads

Read customer story
View of an airplane wing above clouds during sunset from a passenger window.

150%

increase in click-through rate through offer testing

How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com

Read customer story

Precision targeting

Use your first-party conversion signals to build high-performing, flexible audience strategies.

Lookalike audiences

Reach new customers who resemble your most valuable buyers.

Dynamic custom audiences

Update based on real-time signals.

Real-time suppression lists

Reduce waste and maximize efficiency.

Young woman smiling while looking at her smartphone and holding a plastic cup with iced tea and a straw outdoors.

FAQs

What is Rokt Ads?

Rokt Ads is an AI-powered commerce media solution that helps brands acquire high-value customers by delivering customized offers to engaged shoppers during checkout. Leveraging Rokt Brain and the Rokt Network, it connects advertisers with high-intent audiences in the checkout journey to drive measurable growth.

How does Rokt Ads work?

Rokt Ads taps into a closed ecommerce partner network to expose a brand's offer at the moment a shopper completes or is about to complete a purchase. Using real‑time signals, first‑party data, and Rokt Brain’s machine learning, the platform automatically optimises bids and placements so brands reach high‑intent audiences with minimal wasted spend. Brands only pay when the shopper engages, and every element, from targeting to attribution, is built for transparency and control.

How is Rokt Ads different from other commerce media or performance advertising platforms?

Rokt Ads delivers AI-optimized offers at the Transaction Moment, using first-party data and outcome-based pricing to drive high-LTV acquisition. Advertisers gain full control, transparency, and access to premium ecommerce inventory - reaching high-intent customers in brand-safe environments without the noise, competition, or auction inflation of platforms like Google or Meta.

What are the benefits of using Rokt Ads?
  • Customer Acquisition: Reach high-intent shoppers at the most valuable moment, right after a purchase
  • AI Optimization: Rokt Brain customizes every impression, maximizing relevance and conversion rates
  • Marketplace Scale: Access a premium network of ecommerce partners and millions of monthly transactions
  • Transparency and control: Manage placements, targeting, and performance through clear, outcome-based reporting
What are the technical integration options?

Advertisers can integrate quickly via Web SDK, mobile SDKs, server-to-server APIs, tag managers, or third-party measurement tools, enabling fast setup and flexible campaign management.

How does Rokt Ads handle data privacy and security?

Rokt Ads is SOC 2 Type II, ISO 27001, and GDPR/CCPA compliant. Only essential transactional and product data is processed, and partners maintain full control and ownership of their data.

What kind of ROI or monetization results can advertisers expect?

Rokt Ads partners have experienced 4.03% click-through rate (CTR) and 6.32% conversion rate (CVR) globally. On average, Rokt Ads delivers 10x the CTR of Google Display (0.4%) and 4X of Facebook Ads (1.5%).