Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally

Fanatics has selected Rokt to power more AI-driven relevance across its global ecommerce experience. As one of the world’s leading sports platforms, Fanatics is tapping Rokt to surface more relevant, exclusive content and offers before and after checkout across Fanatics.com and team and league sites. The partnership strengthens Fanatics’ ability to drive engagement, unlock new revenue opportunities, and deepen lifetime value across its growing portfolio.

Setting a new standard for relevance in the fan shopping journey

Fanatics will begin by integrating Rokt Pay+ and Rokt Thanks, introducing real-time relevance throughout the Transaction Moment™ to make every interaction more meaningful for fans. Fanatics also plans to expand into additional Rokt products, including Rokt Ads and Rokt Catalog, as it continues to scale relevance across the business.

Fanatics’ focus remains on relentlessly enhancing the fan experience, and that includes constantly thinking of ways to make shopping with us more seamless and relevant,” said Michael Rubin, CEO of Fanatics. “Rokt’s technology will help us deliver on our promise to fans.

What Fanatics’ return means for the Rokt Network

Fanatics’ return strengthens the overall ecosystem for both ecommerce partners and advertisers. Their global scale adds premium inventory and an engaged fanbase, expanding opportunities across the Network and enhancing the quality and breadth of real-time relevance signals.

For ecommerce partners, Fanatics’ integration brings additional momentum to the Network and reinforces the value of delivering the most relevant experience in the Transaction Moment. For advertisers, the partnership expands access to more high-intent audiences, enabling meaningful performance outcomes across campaigns. Bruce Buchanan, CEO of Rokt, added,

Fanatics has redefined what it means to deliver an exceptional fan experience. We’re thrilled to see Fanatics returning to the Rokt Network, and we believe we’ll be able to help Fanatics unlock even greater relevance throughout the ecommerce journey, beginning with Rokt Thanks and Pay+.

Built for global growth

Spanning North America, Europe, and Asia-Pacific, the partnership reflects the shared ambition of both companies to deliver more relevant experiences at scale. As Rokt and Fanatics continue to grow globally, this collaboration underscores a shared commitment to elevating every step of the shopping journey for fans around the world.

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