The opportunity
Cinemark is one of the world's largest and most influential theatrical exhibition companies, creating memorable entertainment experiences for moviegoers from ticket purchase through the closing credits.
In 2022, Cinemark partnered with Rokt to make its confirmation page more relevant for guests while unlocking incremental revenue from each transaction.
Since then, the opportunity has evolved. Building on the success of Rokt Thanks, Cinemark has expanded its partnership with Rokt across the Transaction Moment™ to create more value for guests and influence repeat visits.
The approach
Cinemark uses Rokt's AI-powered technology to determine the next best action for each customer in real time, creating relevant experiences based on the context of each transaction.
On Cinemark’s confirmation page, Rokt Thanks enables Cinemark to introduce relevant offers from leading advertisers while supporting strategic first-party initiatives. Cinemark built on that experience with Shopper Rewards, pairing selected advertiser offers with Cinemark gift cards that can be used toward a future visit. Shopper Rewards extends the value of the transaction beyond the initial purchase, rewarding moviegoers in a way that encourages a future visit.
In July 2026, Cinemark expanded the partnership again by launching shoppable ads. The experience gives moviegoers an intuitive one-click way to purchase relevant products after completing their ticket transaction, introducing a new commerce experience with expanded advertiser demand, while maintaining a seamless guest journey.
Together, these capabilities let Cinemark create more value across the Transaction Moment by connecting monetization, relevance, and loyalty in ways that extend beyond the initial ticket purchase.
The impact
Cinemark continues to derive increasing value from Rokt as the partnership expands across new experiences and monetization opportunities.
Shopper Rewards on Rokt Thanks has become an important part of that growth. Since launch, the program has driven a 40% increase in offer engagement alongside a growing revenue per transaction, while thousands of Rokt-funded Cinemark gift cards have been issued to moviegoers.
The impact goes beyond immediate third-party revenue. Each gift card puts value back into the hands of a Cinemark guest to use toward another moviegoing experience, helping turn the confirmation page into an opportunity to support a future visit.
Shoppable ads are opening another source of incremental value. Since launching in July, the experience has generated strong early commerce performance, giving moviegoers an easy way to discover and purchase relevant products immediately after buying their tickets.
The takeaway
What started with monetization on the confirmation page has grown into a broader partnership across the Transaction Moment. By combining Cinemark’s understanding of its guests with Rokt’s AI-powered technology, Cinemark is creating more relevant digital experiences that generate incremental revenue for the business.
The next chapter is focused on scaling shoppable ads, expanding Shopper Rewards, and continuing to optimize the experience across Cinemark’s digital properties. As the partnership grows, Cinemark and Rokt are creating value not only from today’s transaction, but also from the moviegoing experiences that come next.
