By partnering with Rokt, Village Cinemas generates an additional $160K AUD for every 1M transactions

The Challenge

Village Cinemas, one of Australia’s largest cinema operators, was searching for an opportunity to increase incremental revenue beyond its existing network of on-screen advertising and media partnerships.

Rokt enabled Village Cinemas to monetize its high volume of online transactions, resulting in a new, digital-first revenue stream.

With Rokt Ecommerce, Village Cinemas was able to:

• Significantly increase the revenue potential of its website without disrupting the customer experience
• Harness advanced machine learning to deliver personalized offers from leading brands on the order confirmation page
• Create a new, reliable source of revenue and diversify its incremental revenue streams

Key Results

With Rokt Ecommerce, Village Cinemas has increased business profitability, generating $160,000 AUD in incremental revenue for every 1 million onsite transactions.

Village Cinemas’ customers are highly engaged by Rokt’s dynamic third-party offers, evidenced by a 16.6% average positive engagement rate.

Moving forward

Following the success of Rokt Ecommerce to date, Village Cinemas plans to experiment with running the platform across internal event campaigns.