Rokt acquires AfterSell to expand SMB offering and unlock more relevant experiences for Shopify customers

Today, we’re thrilled to announced that we have agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, we will strengthen its small and medium sized business (SMB) offering and expand our client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. 

This will build on our own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers. Rokt Ecommerce optimizes the checkout process, from the cart to confirmation page, and deepens brands’ customer relationships by presenting highly relevant offers to each shopper during the transaction moment. 

AfterSell enables Shopify merchants to increase sales with personalized cart, checkout and post-purchase upsells. Brands including  Good American, KitchenAid, HexClad, Miami Heat and Bloom Nutrition use AfterSell to increase AOV and customer retention. The AfterSell product offering also includes UpCart, a fully featured cart drawer specifically designed to increase AOV and reduce cart abandonment. Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants. AfterSell was co-founded by Armon Shokravi, Dhruv Patel, Landon Fuhr and Varun Kundra in 2019. 

“AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers,” said Bruce Buchanan, Founder & CEO of Rokt. “This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren’t typically available to them. We’re also thrilled to bring the AfterSell team’s knowledge and expertise into our organization.”

This acquisition provides more tools to Rokt Shopify app users to enhance their customers’ shopping experiences while boosting revenue. Additionally, Rokt Shopify users can now look forward to enhanced assistance from AfterSell’s Canada-based team, which Rokt plans to grow significantly in 2024 and beyond.

Rokt’s exclusive, closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers. 

The acquisition news follows a year of significant growth and new initiatives for us, including a partnership with Formula 1’s 2023 championship team, Oracle Red Bull Racing, as well as several key appointments to its executive leadership team, including Chief Product Officer Srishti Gupta and Chief Marketing Officer Doug Rozen.

Read Axios’s latest coverage on our recent acquisition, and to read the full press release, visit